As a small business owner, you want to do everything in your power to increase conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness.
This post will discuss 14 ways to increase your conversion rates to generate more revenue for your business. Getting started with conversion rate optimization can seem like a daunting task.
However, these strategies are easy to apply and don’t require a lot of time or expertise. So let’s get to work!
1. Use Attractive Visuals
When it comes to conversion rates, appearances matter. If your website or landing page looks outdated or lacks visuals, potential customers are likely to click away without taking any action.
To keep website visitors engaged, make sure that your website is visually appealing and easy on the eye. Use high-quality images and videos and pay attention to the overall design of your site.
If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard.
2. Make Your CTA Clear and Concise
Your call to action (CTA) is one of the most important elements of your website. After all, it’s what tells visitors what you want them to do next. If your call to action (CTA) is unclear or buried on your page, people are likely to move on without taking any action.
To improve your conversion rate, make sure that your call to action is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different colour or making it larger.
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3. Keep Content Localised
If you want to appeal to a local audience, make sure your content is localised. This means including things like your suburb, or city in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations.
By keeping your website content local, you can make your website more relevant to the potential customers visiting it. You may also have improved performance in local searches.
4. Use Testimonials
One of the most effective tools to build trust is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase.
You can build trust by using testimonials from satisfied customers on your website. Make sure to include the customer’s name, location, and photo if possible.
Research shows adding social proof to your site will rapidly improve customer trust and eventually increase your conversion rate.
5. Offer Live Customer Support
In today’s world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live chat or customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support.
By offering live chat support, you can answer any questions that potential customers have and make them feel confident doing business with you.
Today, with the abundance of free and paid tools available in the market, setting up a live chat feature is pretty easy.
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6. Utilise Email Campaigns
If you have a list of email addresses from past customers, let them know about any promotions or sales that you’re currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer.
To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis.
7. Make Things Simple
A customer has a problem and needs a solution to their problem – that is sales simplified. When it comes to conversion optimization, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere. So make sure visitors to your site can easily navigate your website to find the information they are searching for.
Use straightforward language and avoid using too much technical jargon.
A good website design needs to be user-friendly, have engaging content, and provide customers with the best user experience.
8. Use A/B Testing
A/B testing is a hands-on tactic for increasing conversions by testing different versions of your website or product. You can conduct A/B testing by creating two versions of your landing page and then seeing which landing page performs better.
Additionally, you could run an A/B test to test different elements of your website, such as your CTA, or shortening your forms to make the buying process easier for potential customers. By testing different versions, you can find the best combination to get the action you want.
9. Optimise a Mobile-Friendly Website
Now, millions of potential customers use their mobile devices to access the internet. Therefore, if you want to increase website conversions, make sure that your website is optimised for mobile.
10. Avoid Slow Load Times
Slow load times can be a major issue if your website takes too long to load, people are likely to give up and go elsewhere.
Make your website well-designed and optimised for speed to avoid slow load times. If possible, utilise a content delivery network (CDN) to improve your site’s load time.
11. Use Google Analytics
Google Analytics is a free tool designed to track your website’s traffic and conversion rates. By installing Google Analytics on your website, you can see what’s working and how visitors find your site and what they’re doing once they get there.
You can use this information to understand what’s working and use that information to improve your website and conversion funnel. If you’re not already using Google Analytics, now is the time to start.
12. Improve Your Content
Content marketing is one of the best methods for attracting customers and helping boost conversions. This means creating high-quality, informative, and engaging content such as blog posts, videos and articles that will appeal to your target audience.
To improve your content marketing, start by doing keyword research to find the right keywords to target. Then, create content that is interesting and relevant to your audience. Finally, promote your content through social media and other channels.
13. Use Social Proof
Social proof is an influential tool that can be used to boost conversions. This refers to the idea that people are more likely to do something if they see that others are doing it as well.
You can use social media or good reviews to create a buzz around your product or service.
14. Offer an Incentive
People are more likely to convert if given an incentive. This could be a discount to customers, a free trial, or something of value to your target customer.
Incentives are a great way to increase conversions, and the incentive should be relevant to your product or service. Otherwise, you could end up losing money.
Conclusion
These are just some of the tools and methods you can use in getting visitors to convert. By implementing these strategies, you can generate more revenue for your business while also providing a better experience for your customers.
Conversion optimisation should be an essential aspect of your marketing strategy and can lead to increased sales if executed effectively.
Today, with the abundance of free and paid tools available in the market, setting up a live chat feature is pretty easy.
If you’re unsure where to begin, start small and go down the list as you see results. Remember, your goal is to increase conversions, not just visitors to your website.
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Online Marketing For Small Businesses
At Flarecom we are dedicated to helping small and medium-sized businesses grow online. We understand smaller businesses and know that you need to see a return on investment, not just empty promises.
We specialise in digital marketing solutions to help grow and scale your small and mid-sized business without the online marketing complexity. Our team of experts can support you in all areas of your small business digital marketing – from SEO, and Google Ads to Facebook Ad campaigns and much more.
Small businesses and startups need online marketing help but often don’t have the budget or need an expensive digital marketing agency. That’s why we offer flexible, affordable digital marketing services tailored for small business’s unique needs.
We have helped hundreds of clients from a wide range of sectors across Australia, and offer no-obligation initial telephone consultation and would welcome the chance to discuss your business so why not get in touch via phone, email or live chat?
