Where should you be putting your business’ ad budget? That’s what we’ll be discussing in this post.
Facebook Ads Vs Google Ads: Where To Invest Your Advertising Dollars
There are tons of great ad platforms out there, but the conversation always comes back around Facebook & Google and where should businesses spend their advertising budget.
While we might have a bias, especially for local small business, I wanted to break down the Pros & Cons of Facebook and Google advertising so you can make an informed decision before you decide where to spend your hard-earned dollars.
Facebook Ad Pros:
- Wide audience reach: With over 2.9 billion active users, Facebook offers a massive audience that spans all demographics.
- Highly targeted advertising: Facebook’s ad targeting options allow you to reach your ideal audience with precision.
- Relatively affordable ad cost: Facebook ads can be cost-effective, especially if you’re targeting a specific niche or audience.
Facebook Ad Cons:
- Lower intent: People on Facebook are not actively searching for your product or service, which means they may not be as likely to convert. Worse your ads could be seen as disruptive!
- Ad fatigue: Facebook users are exposed to a lot of ads, which can lead to ad fatigue and a lower engagement rate over time.
- Need more media-rich content: In addition to compelling copy, you’re going to need attractive visuals and punchy videos to break through the noise.
Google Ads Pros:
- High intent: People searching on Google are actively looking for a product or service, which means they may be more likely to convert. You don’t need to be the best, you just need to be first!
- Large audience: Google is the most widely used search engine, with billions of searches conducted daily.
- Simple ad formats: Google search comes down to being able to convey a message in a limited number of characters. While it isn’t easy it’s less resource-heavy.
Google Ads Cons:
- High competition: With so many businesses advertising on Google, competition can be high, which can drive up costs.
- Limited targeting options: While Google does offer targeting options, they may not be as precise as Facebook’s targeting options.
- Higher costs: Depending on your industry and competition, Google ads can be more expensive than Facebook ads.
So which do you choose Facebook or Google? Well, if advertising on both isn’t an option, then it comes down to which ad platform will meet the immediate needs of your business.
If you’re looking for more immediate sales/bottom-funnel leads, then Google ads is your answer. The people searching are more likely to be buyer ready than anyone on Facebook…but that does come at a premium.
If you’re looking to expand your reach and contact list, then Facebook is your answer. You have way more control over who sees your ads, and lower commitment offers will get them in your funnel at a better price than Google.
Trust our small business marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business goals and desired outcomes.
