9 Ways to Increase Conversions on Your Shopify Store
As an ecommerce business owner, your Shopify store is your digital storefront. It’s where potential customers go to learn about your business, and ultimately, decide whether to make a purchase. But, just having an ecommerce store isn’t enough. You need to ensure that your online store is optimised for higher conversions. The better your store conversion is, the more revenue you will earn.
What is a good conversion rate for a Shopify store? Littledata surveyed 3,223 Shopify stores in September 2022 and found the average conversion rate for Shopify was 1.4%. Anything more than 3.2% would put you in the best 20% of Shopify stores we benchmark for conversion rate, and more than 4.7% would put you in the best 10%.
Here are nine updates that you can make to help increase your Shopify conversion rate and turn more visitors into customers.
How to Increase Conversions on Your Shopify Store
Tip #1: Improve Website Speed
One of the best ways to increase conversions on Shopify is to improve website speed. A slow website or landing page can have a significant impact on your conversion rate and bounce rate. For example, Kissmetrics reports that a 1-second delay in page load time can result in a 7% reduction in conversions. By improving your Shopify website speed, consider compressing images, minifying code, and enabling caching.
Tip #2: Simplify Navigation
A complicated navigation menu can make it difficult for visitors to find what they’re looking for. To simplify navigation, consider organising your menu into clear categories and using dropdown menus to provide additional information. Additionally, make sure your navigation menu is consistent across your website to avoid confusion.
Tip #3: Use Compelling Headlines
Your website’s headlines are the first thing visitors see and they can have a significant impact on their decision to stay or leave. To create compelling headlines, focus on benefits rather than features. Additionally, to boost conversions use clear and concise language and consider using emotional triggers to create a sense of urgency. For example, take a look at the headlines on the website for Airbnb.
Tip #4: Improve Your Website Design
Your website’s design can play a critical role in its conversion rate. To improve your website design, consider using a clean and modern Shopify theme, clear typography, and high-quality images. Additionally, make sure your website is mobile-friendly to ensure a positive user experience across all devices. For example, check out the website for Warby Parker for an excellent example of clean, modern design.
Tip #5: Use Calls-to-Action (CTAs)
Calls-to-action (CTAs) are an essential element of any website’s design. To create effective CTAs, using action-oriented language and make them stand out on the product page and during the checkout process can help increase conversions. Additionally, consider using contrasting colours to draw attention to your CTAs and ensure they’re visible across all devices. For example, take a look at the CTAs on the website for HubSpot.
Tip #6: Use Testimonials and Reviews
If you want customers to buy from your store testimonials and customer reviews can help build trust with your website visitors and encourage them to take action. To use testimonials and customer reviews effectively, make sure they’re prominently displayed on your landing pages and use social proof to demonstrate the value of your products or services. Additionally, consider using video testimonials for added impact. For example, check out the testimonials section on the website for Shopify.
Tip #7: Implement Live Chat
Live chat can be a powerful tool for lowering cart abandonment and improving your website’s conversion rate. By providing real-time support to visitors, you can address any concerns they may have and increase their likelihood of converting. To implement live chat effectively, make sure it’s prominently displayed on your website and staffed by knowledgeable representatives who can provide helpful support. For example, take a look at the live chat feature on the website for Zappos.
Tip #8: Add a Chatbot
Chatbots can be an excellent way to provide real-time support to website visitors and increase your conversion rate. Chatbots can answer common questions, provide product recommendations, and even help visitors complete purchases. For example, check out the chatbot on the website for H&M, which can help visitors find products and make purchases.
Tip #9: Implement Exit Intent
Pop-ups Exit intent pop-ups are designed to trigger when a visitor is about to leave your website. By offering a compelling offer or incentive, you can persuade visitors to stay on your website longer and increase the likelihood of conversion. Consider using exit intent pop-ups to offer free shipping or a discount, free trial, or other incentive to encourage visitors to take action. For example, the website for online retailer Macy’s uses an exit intent pop-up to offer a 25% discount to visitors who sign up for their email newsletter. The pop-up appears when a visitor is about to leave the website, and it encourages them to stay on the site by offering a significant discount.
By implementing these nine changes, you can create a website that not only looks great but is also optimised for conversions. Remember, optimising your website is an ongoing process, and it’s essential to continually monitor your website’s performance and make changes as needed.
By providing a positive user experience and clear calls-to-action, Shopify store owners can turn their website into a powerful tool for driving business growth. Whether you’re a small business owner or a large corporation, these strategies are proven to get results and should be a core part of your conversion rate optimization (CRO) strategy.
So what are you waiting for? Start making these changes today and boost your conversion rate!
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