Now that you have a website and a small business that you are proud of are you ready to start instantly attracting more customers and clients?
Unlike other advertising platforms, Google AdWords has the power to start working and delivering new customers to your site right away. That’s why, when it comes to paid search ad spend, Google dominates with a massive 30%+ of the total worldwide market.
As a small business owner, the main thing you want is more customers coming through your doors. We realise that online marketing can be overwhelming for small business owners, but it’s something that SMEs cannot ignore today.
No doubt you’ve maybe tried Social Media, Search Engine Optimisation, Video Marketing, and many other marketing avenues. Or maybe you’re like millions of small business owners who have yet to tap into the power of online marketing.
All of these methods are great, but they can take some time to start getting results. AdWords, on the other hand, can provide immediate results if it’s done correctly. Otherwise, you risk losing money along the way, which puts you even more behind the curve.
If you’re new to AdWords or have been thinking about using it, it can appear to be quite daunting at first. There’s a lot that goes into setting up good campaigns that can help keep your business afloat.
However, first, you need to know what this platform is and why it’s so beneficial to businesses across the globe.
Let us tell you more about this fantastic advertising tool and explain why it is a great resource for boosting income and profits…
What is Google AdWords?
AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine but also within its entire advertising network.
Allowing you to create a text ad focusing on a specific keyword or phrase relating to your business, the search engine then displays it whenever a user carries out a related search.
For example, an ad for a pet store in Orlando, Florida, might focus on “Orlando pet supplies”. Whenever a user searches for Orlando pet supplies, your ad will show up as a sponsored link.
The great thing about these ads? You only pay if a user clicks on the link within your ad, rather than paying to have it displayed. This makes it a very cost-effective solution, further enhanced by the fact you can also set your own budget.
Benefits of Google AdWords for Local Businesses Advertising
When your potential customers are looking for a local product, service, or business, they’re likely going to search for it on Google.
They are looking for YOU and AdWords will help them CONNECT with you.
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product or service, and ultimately providing an increase in sales and revenue.
1. Reach Your Targeted Audience At The Right Time – Grab people who are looking specifically for what you have to offer WHILE they are searching for it.
To put this into perspective, Google’s search engine processes:
2.3 MILLION searches per second
100 BILLION searches per month
2 TRILLION searches per year
This proves just how much consumers take to the web to find information these days. Therefore, your business should use as many digital means as possible to connect with this massive audience.
2. Immediacy – Unlike organic search, PPC ads can show results rather quickly. So it’s a fast way to get calls and foot traffic coming into your business.
Your campaign could be live in as little as a day or two so it can get things moving pretty quickly.
3. Localization – It gives you the ability to target people in a specific location AND can even show your location to users.
This is perfect for businesses that need to target prospects in a specific geographic area.
4. Highly Targeted – In addition to localization, you can create different types of targeting for your ads, including mobile targeting, language targeting, time targeting, remarketing, and more.
5. Better Website Visibility & Traffic – While organic search engine optimization (SEO) tends to be the “slower” way to get a website to rank higher in the search engine results, AdWords can give your site more attention much faster.
So it can help you meet short-term goals when it comes to getting more website visitors, traffic, and conversions (as long as your site is properly ready to convert).
6. Its Cost Effective – Contrary to popular belief AdWords is not expensive when done effectively. You only pay when an interested person clicks on your ads, so as long as your ads are targeted properly, you will see an impressive return on your investment (ROI).
7. You Control Your Budget – You can spend as little or as much as you want on your campaigns, allowing you to always work within your budget. A larger budget will yield better results, but setting it up will be time intensive.
However, once everything has been set up you can run effective campaigns in about an hour per week or less.
8. It’s Flexible – You can start, stop, pause, and test your campaigns at any time within AdWords, so it is extremely flexible. For instance, if you want to try different search terms, just pause your campaign and re-start it whenever you want with your new keyword phrases.
9. Run Multiple Campaigns – If you have different products, services, or marketing objectives, you can run a lot of different ad campaigns at the same time – you are not limited to just one.
This allows you to fine-tune your targeting, perform in-depth testing, and really connect with those who are looking for what you have to offer.
10. Easily Measure Results – With AdWords, you can measure every aspect of your campaign, including the number of clicks, number of impressions, click-through rates, conversion rates and more. This is unheard of with traditional advertising methods, such as newspaper ads, TV ads, and others.
11. Competitive Advantage – Running AdWords campaigns give you the advantage over your competitors, most of which have not even tapped into this profitable marketing technique. Your business will show up high on the search results pages, which means you will get more clicks.
PPC visitors are 50% more likely to purchase something than organic visitors
Search ads can increase brand awareness by 80%
98% of searchers choose a business that is on page 1 of the results
Businesses make an average of $2 in revenue for every $1 they spend on AdWords
Now that we have whetted your appetite about Adwords, you’re likely feeling a little overwhelmed. It’s exciting, but a lot to take in.
There are a lot of mistakes you can make along the way, but Google AdWords can be a really powerful marketing tool. Besides, you don’t have to do it alone. We are experts in AdWords and can manage your campaigns for you. Following our advice or letting us run your campaigns for you will guarantee the success of your ads.
We’re committed to providing our customers with top-quality services, meaning we always answer your questions, reply to phone calls/emails, and proactively reach out to you when we need to discuss any urgent issues.
If you’re ready to have a team of professionals handle AdWords for you, contact us today for a free, no-obligation Adwords consultation.