Every business could do with some extra sales.
Here are 7 no cost conversion tips that quick and easy to implement but will significantly increase your profits week in, week out.
Limit the time and offer
You will sell a lot more products if you place a time or number limit on what you are offering.
“This offer is good forever and at your convenience” does not convert very well at all. There is no sense of urgency and the customer will put off buying it even if they really like it.
“This offer is only valid until 3 pm and then will be withdrawn” or “Demand for this product is huge but we will only be selling 50 at this special price then the offer will be gone forever” adds urgency and will encourage your customer to buy.
Show Off Your Testimonials
Customers like to know that they are making a wise choice.
Reading testimonials from other buyers will confirm to them that they are making a good decision by choosing to buy from you.
Place your testimonials on your sales page, near your “add to cart” button and on the actual checkout page. This will reduce cart abandonment if they decide at the last minute not to buy.
One Benefit Focus
What is the ONE super thing about the product or service that you are offering?
If you offer too much choice then people find it hard to make a decision and actually buy. So concentrate on just one amazing reason why they should buy your product or use your service.
Behind the curtain
Some potential customers get nervous about what will happen after they purchase an item. For example, they might worry that your online processor won’t take them to the download page or what to do next after they have entered their credit card details.
Why not make a video showing exactly what will happen once they enter their credit card details, guiding them from the order button right the way through to the download page.
This will be reassuring to them and will generate a lot more extra sales from some clients who might have had second thoughts about buying.
Why not create a video giving a demonstration showing how awesome your product or service is. If you are selling an amazing vacuum cleaner for example, then demonstrate how good it is.
Once a customer sees that the product or service does exactly what they want it to do then they will be more than happy to buy.
“What if I don’t like it?”
“No problem. We will give you ALL of your money back!!”
People must know that they can get their money back if the product or service is not what they thought it was.
Offering a no quibble money back guarantee will take away any of the anxiety or worry that a client may have and they will buy from you with confidence.
You will always sell more when the audience can feel your excitement for a product or service. Your passion and enthusiasm will shine through and help convert sales.