Mobile is local. And location-based mobile marketing is the latest and greatest in expanding your customer base.
Here are 4 ways to attract more local customers using mobile:
1. Mobile Optimized Website (obviously)
OK, it’s something that we repeat over and over again, but a mobile optimized site is crucial to success in today’s business environment. Don’t make your customers visit a desktop website on their smart phones…they probably won’t come back.
2. Mobile Search Engine Optimization
Just as you would with desktop site, mobile SEO is a must-have. The easiest way to start is listing your business on online databases such as Google Places, Yelp and Yellowpages.com. Have as much information available as possible – location of your business, hours, contact info, etc…
3. Mobile Search Ads
Invest in a mobile search ad campaign. Those are the ads/results that appear at the top of Google searches. And with mobile, they are that much more useful since ads target searches that are done in the area of your business. For example, 75% of searches trigger a follow-up action – calling a business, visiting its website or stopping by the physical store. Flarecom can offer its own mobile ad campaigns.
4. Mobile Coupons
These aren’t your basic online coupons. Mobile coupons take into account location. Consider using a service such as Yowza to send out coupons to customers who are near your business. In a survey by RetailMeNot, 51% of people said they would be more likely to buy products in-store if they received a mobile coupon while nearby.