The Importance Of SEO
You have probably heard me say this before, but if a user visits your site and it does not grab them as almost instantly being what they are looking for they will leave and that is revenue you have lost.
You need to about your target market, what they want…NOT what you want.
To start you off, here are a few simple things you can look at to improve the look of your site that will make a huge difference:
- Image – is your image relevant to your niche? Does it help your site or is it so distracting that it draws the eye away from the registration box?
- Call To Action (CTA) – what does your call to action say? What do you want site visitors to do, phone, book online, capture email address? It must be relevant and lead the user to want to register.
- Registration Form– you need to assess your fields, do you have too many and are they relevant eg do you ask users to fill out country when this step is unnecessary. Testing haa proven short forms increases online registrations.
- CTA Button – your text, colour, size and prominence is very important to your page. Also important is where the button is positioned, ideally it should be above the fold so visitors can see it without having to scroll down. The CTA button needs to catch your user’s eye.
Please get in touch, I would love to go over your website and see what can be done to improve it for your business!