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Flarecom Digital based in Sydney. Specialists in search marketing: SEO, PPC, Social, Content Marketing & Web Design.

Tag: mobile seo

Posted by Flarecom

How to keep your mobile customers engaged

SEO

Keeping your mobile website’s visitors engaged can be tricky. While your desktop site can afford to feature tons of images, videos and other information, smartphones screens are limited in terms of space & loading speed.

So here are a few tips to keep people coming back to your mobile site week after week:

1. Keep It Simple

Simplicity is king in terms of designing a mobile site. Don’t overcomplicate things by overloading on videos, full-resolution photos & surplus content. bMobilized users can take advantage of our handing “hide” function, to prioritize what content really matters!
Example: Dailyfinance.com takes the extremely complex world of finance & simplifies it down to 4 core menu items.
Simple. Focused.

2. Consider The Context

Think about it, what’s the reason for visiting your mobile site? It’s probably not to spend hours reading company bios, more likely it’s to get some quick info or get in touch. Make sure your click-to-call, click-to-map and other call-to-action buttons are clearly visible!
Example: Agency Care’s has a clear focus – get more clients. Their site is essentially a portfolio with contact buttons always at the bottom of the screen.

3. Design For The Screen

There is no “required” size for fonts and buttons, but there are a few loose guidelines. The default font size should be at least 14px – even if it seems too big – and headlines should be at least 18px.
Example: Basil Gloo understands the restrictions of the mobile canvas – text is easy to read & the design is not cluttered.

 

 

 

4. Brand It

Mobile sites give your business an incredible opportunity to build a brand. Make it professional, include your company logo, color scheme and style to make it instantly recognizable.

Example: Dolce & Gabbana’s branding is always front & center without overshadowing the 

rest of the page – picture speak volumes & can reinforce your brand identity effortlessly – just make sure they’re optimized for mobile!