Google Hummingbird – the latest animal in the Google Zoo
At a special event in the garage where Google was born, Google added a new animal – the Hummingbird to its growing menagerie. Google announced a new “Hummingbird” search algorithm is live.
Google disclosed the existence of the new search formula on Thursday at an event held in the Menlo Park, California, garage where chief executive Larry Page and fellow co-founder Sergey Brin started the company 15 years ago.
The changes could have a major impact on traffic to websites. Hummingbird represents the most dramatic alteration to its search engine since it revised the way it indexes websites three years ago as part of a redesign called “Caffeine”, according to Singhal. He estimates the redesign affects about 90 per cent of the search requests Google gets.
Any reshuffling of Google’s search rankings can have sweeping ramifications because they steer so much of the internet’s traffic.
“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.
“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.
“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”
Hummingbird is the only group of birds with the ability to fly backwards – don’t think Google will be going backwards on this though!!