SEO can be great way to improve your ROI. By quantifying how you measure SEO your SEO strategy can be closely defined, giving you accurate costings and timeframes. Measuring and tracking performance gives you flexibilty and enables you to change business activities as the market changes.
Start by analysing your keywords. This is how customers find find you, so you need to know if they are working or not. Use tools such as Google Adwords keyword tool to see which words people are searching for.
- Conversion rates
Tracking your conversion rates is crucial as these tell you what actions visitors have taken on your site, from generating leads to filling out a form. Test your landing pages, with different calls to action, copy, layout, and content this will enable you too see what is working and what is not working.
- Marketing Plan
Once you know the potential conversion rates and keyword traffic you can then predict the potential time scale required to gain results and ROI. Think about what is required first before putting your marketing plan together. Things like the on-page work required, link building, off line advertising etc are all things that need to be considered first.
- Keep Measuring
Using Google Analytics set up conversion goals and goal funnels. In order to evaluate your SEO continue to measure what is working or what is not working.
- SMART Goals
Set realistic goals and expectations for your SEO campaign, comparing your investment over one month with your profit made at the six month point