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Links are an important SEO asset for any website. Attracting the right kind of links from others can greatly enhance the search engine ranking of your website. Links are also essential elements within a website, enabling search engine spiders to crawl and index the content of your site and help rank your site.

Today I am going to take a oook at the diffeent kinds of links and what they mean for your websites search strategy.

• Outbound Links

Outbound links are those that start from your site and route users to another site eg Flarecom. These are not very useful from an SEO perspective and generally serve to provide users with additional resources or information from other sources.

Inbound links (also known as backlinks) are links from an external website back to your site. The quality and quantity of these links is calculated by the search engines and this date reflects the relevance of your site. Quality inbound links are typically from sites that are relevant to yours, whereas ppor or bad inbound links come from less than ideal sources such as link farms – so in essence not all links are good links!!

• Hyperlinks and anchor text

Anchor text consists of the words that form the hyperlink itself and plays a vital part in how effective your link is from an SEO point of view. While the source of the link is important, the actual text used in the hyp[erlink is pivotal. Try to use keywords in the hyperlink eg Emergency Plumbing Sydney, rather than something like click here.

• Internal Links

Internal links are links within a site from one page to another and also perform an SEO function, although they are not as effective as inbound links. Once agin, you should be thinking about how best to use keywords as anchor text to maximise SEO.

I have put a few tips together to help you easily improve your organic ranking in search engines. Have a look at these and check out what you haven’t done yet.

Should you have a specific issue on Search that you’d like to get our opinion on, then do not hesitate to contact us for further information.

Focus on specific key terms – instead of trying to rank for every possible keyword at one go – breakdown your SEO to focus on approximately 6 primary keywords every few months.
Use data from your PPC account to help you informatively select the keywords to focus on for SEO.

Make sure the keywords you are optimizing for appear on your website. Place keywords in the copy, URL name, navigation, Meta tags.

Following on from point 2 – Remember not stuff your page with keywords! The content must still be readable ie it should make sense when you read it aloud.

When getting links from other websites wherever possible ask for an anchor text link. That is a link that uses your primary keywords as opposed to linking direct to the homepage. This anchor link will have more value.

For more details or to improve your website rankings get in touch with Flarecom

Getting good search engine ranking for your website is not an easy job. Search engines like to see a website that has thousands of quality back links. Your website will not be noticed by the search engines as long as you don’t build tons of quality links to your site.

Search engines determine the importance of a website by the number of links that website gets from quality websites. There are many link building strategies.

One of the popular link building strategy was to do link exchange with other sites in your niche. Many people used this strategy. But Google has stopped giving importance to reciprocal links.

The only way to get good search engine ranking is through getting one way back links for your site. Not a few hundred back links but in fact thousands of back links.

How do you get thousands of back links for your site? One method that has consistently been used by internet marketers is to write article and submit them to different article directories.

Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.

The only difficulty with article marketing is this that you need to write good articles for submission to different directories. You dont need one article but in fact hundreds of them.  If you submit the same article to different directories, your articles will be treated as duplicate content.

Many serious internet marketers use article marketing as a successful link building strategy that give long term results. But can you write a different article for each directory. Surely, it is a laborious task.

Internet marketers have figured out a way around this method. They write three to four version of the same article. Spin them with a software that generates hundreds of unique versions.  They then use software to submit these unique versions to hundreds of directories and ezines.

You can purchase that software online. You can also join an Article Submission Service online for a monthly fee. There are many. Some good, other not so good.

This article submission service is the best in my opinion. You can try it risk free for a month to see whether it works for you or not. It will submit hundreds of unique versions of your articles to hundreds of different directories automatically. Use this service to build long term traffic for your site.

Beginner’s Guide – What is SEO?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO – from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings.

The majority of web traffic is driven by the major commercial search engines – Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can’t the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

For more details on SEO please visit Flarecoms website