Links are an important SEO asset for any website. Attracting the right kind of links from others can greatly enhance the search engine ranking of your website. Links are also essential elements within a website, enabling search engine spiders to crawl and index the content of your site and help rank your site.
Today I am going to take a oook at the diffeent kinds of links and what they mean for your websites search strategy.
- Outbound Links
Outbound links are those that start from your site and route users to another site eg Flarecom. These are not very useful from an SEO perspective and generally serve to provide users with additional resources or information from other sources.
Inbound links (also known as backlinks) are links from an external website back to your site. The quality and quantity of these links is calculated by the search engines and this date reflects the relevance of your site. Quality inbound links are typically from sites that are relevant to yours, whereas ppor or bad inbound links come from less than ideal sources such as link farms – so in essence not all links are good links!!
- Hyperlinks and anchor text
Anchor text consists of the words that form the hyperlink itself and plays a vital part in how effective your link is from an SEO point of view. While the source of the link is important, the actual text used in the hyp[erlink is pivotal. Try to use keywords in the hyperlink eg Emergency Plumbing Sydney, rather than something like click here.
- Internal Links
Internal links are links within a site from one page to another and also perform an SEO function, although they are not as effective as inbound links. Once agin, you should be thinking about how best to use keywords as anchor text to maximise SEO.