Starting your own business can be a stressful time and one that often raises more questions than answers…Often if you work on your own the days can be quite lonely and thats why its great to engage with individuals in a similar situation who can share advice and experience.
As a new business online marketing should be a key part of any start-up business strategy. You can reach a huge audience if you get it right, but it does require hard work and commitment. Here we share some SEO tips to help improve the online visibility of small businesses, increasing conversions and ROI.
Keep website structure simple and navigable
Use a simple and clean structure for small business websites, and select a CMS such as WordPress that is search-engine friendly. This helps search engine crawlers index and rank pages. It also makes the site more attractive and navigable for visitors, encouraging them to stay and click through the pages. Make sure to add a site map and avoid splash or welcome pages.
Optimize for a specific location.
Local search optimisation is very important in the SEO scene because it brings businesses closer to a more relevant market. Targeting people in their vicinity increases their chances of conversion, because the people clicking on their sites are more likely to visit their brick and mortar locations. Keep your focus on that niche’s local market.
Make a list of keywords the site could potentially rank for.
Think of what terms people will use to find a specific industry provider. Ask other people and see if any of the answers overlap. This will give you an initial idea of popular keywords used for that type of business. It will also give you a primary list to work with when you do research and analytics later. Next, make an enquiry using these terms and note the search results. See if these sites are similar to the one you are optimizing, and find out what elements make these sites successful.
Create relevant and compelling content.
Writing content that centers on specific keywords is good, but search engine crawlers are getting more advanced. They index and rank pages with updated and informative content. Keep the keyword density at a minimum to avoid being tagged as spam. Quality content also engages the target audience and convinces them to become customers.
Claim listings on major international directories and portals.
Sites like Foursquare, Yelp, CitySearch, Yellow Pages and Urban Spoon may be popular sources of business listings in your country. Claiming free business listings from these sites only takes minutes, but the visibility it gives websites lasts a long time with good reviews and regular updates.
Encourage positive reviews from visitors.
Small businesses should promote their listings to their customers and encourage them to share their positive experience on these sites. Positive reviews build good reputation and influence their rankings on search engines. Read the existing reviews on these pages and find ways to get other people to share their positive experience.
Engage the audience through social media.
Direct communication with the target market helps small businesses address their audience fast. It creates a more personal connection with the customers while communicating their brand message well. Build strong social media presence and widen networks using sites like Facebook, Twitter, Google+ and LinkedIn.
Consistent branding goes a long way.
Keep your information consistent throughout all platforms. Use the same name format, address, and contact details on search engine registrations, business listings, content, and social media profiles. This promotes brand recall better and prevents confusion among the target market.
Use professional SEO services
Professional SEO companieshave complete tools, knowledge and work force to help optimise small business websites. Leave the search optimisation to the pros such as Flarecom…
If this all seems a bit much for and you need help getting your website found please contact us for a competitive quote on SEO Services and Google Adwords Management services.
Alternatively, you can get your hands dirty and learn SEO.
We have just added a new product to our stable…we are now able to produce corporate promo videos which gives you the tools to explain, market and explore your product or service without the need for a design or technical professional.
Our powerful videos bring your marketing to life quickly and cost effectively.
From school teachers, lecturers through to e-learning companies, the power of video gives you the ability to explain concepts, illustrate talks and engage an audience in a new and incredible way.
Our animated videos are unique and provide a different way to stand out from your competitors.
SEO can be great way to improve your ROI. By quantifying how you measure SEO your SEO strategy can be closely defined, giving you accurate costings and timeframes. Measuring and tracking performance gives you flexibilty and enables you to change business activities as the market changes.
Start by analysing your keywords. This is how customers find find you, so you need to know if they are working or not. Use tools such as Google Adwords keyword tool to see which words people are searching for.
Tracking your conversion rates is crucial as these tell you what actions visitors have taken on your site, from generating leads to filling out a form. Test your landing pages, with different calls to action, copy, layout, and content this will enable you too see what is working and what is not working.
Once you know the potential conversion rates and keyword traffic you can then predict the potential time scale required to gain results and ROI. Think about what is required first before putting your marketing plan together. Things like the on-page work required, link building, off line advertising etc are all things that need to be considered first.
Using Google Analytics set up conversion goals and goal funnels. In order to evaluate your SEO continue to measure what is working or what is not working.
Set realistic goals and expectations for your SEO campaign, comparing your investment over one month with your profit made at the six month point
Good question via Twitter How often should I update my website for SEO purposes? Well its a widely held belief that fresh content is necessary, but this is not always the case specially if the domain has a long history and has good authority based on backlinks.
Having said that most SEO’s would agree that you need a minimum update frequency to sustain interest and conversations on your blog, particularly since social links and signals are becoming increasingly important.
Its the quality of the posts and how well they an update backlinks which will affect their interest. Having a good content plan is essential for the success of a website, which means probably updating your site website at least weekly if not twice weekly with good content.
Most businesses are on a tight budget, especially when it comes to marketing. Times are hard and many companies don’t have a lot of money to invest on advertising and marketing.
The irony is, not marketing your business will have a detrimental effect on your business.
One local business owner called Tom who owns a fireplace store has just put a closing down sign in his store window because nobody is visiting his store and he says he can’t afford to advertise any more.
This year alone he has spent over $6000 on advertising in his local newspaper with expensive one time ads and it was a total waste of time and money.
Although it is sadly too late for Tom, the good news for other companies who are still in business is that online marketing is not only much cheaper but it is far more effective than traditional methods of marketing plus you can easily track the success of each marketing campaign that you launch.
Here are some big marketing ideas for businesses on a small marketing budget:
1. Optimise your website for the search engines:
This is one of the first things you need to put on your ‘to-do’ list.
Why? Because Google is not only the most popular search engine on the Internet but it is also your business’ best friend.
Google and the search engines want you to rank high in the search results. If their clients are searching for a product or service that provide, it is Google’s job is to tell them about your business.
However, you have to make it easy for them by optimising your site. This need not be expensive at all and yet will one be of the best investments that you could ever make. The return will be phenomenal as customers far and wide discover your company online.
2. Google Plus Local
While we are on the subject of Google, we can’t miss out Google+ Local. As mentioned in the previous marketing tip, Google really is on your side and it wants to help your business be found. They make sure that if potential customers are looking for a product or service that you provide, Google wants to make sure that its results are totally relevant and your company appears in the listings.
As a result, search results are becoming much more local and personalised and companies who claim their Google Plus Local Page and optimise it properly get the best rewards.
3. Start a Blog
No matter what type of business you are in, you can still have a blog. In case you don’t know what a blog is, it basically stands for ’web log’ and they’re effectively online diaries.
If you are going to create a blog for your company you need to do the following:
Host the blog on your own domain. E.g. YourBusinessWebsite.com/blog
Anyone can set one up, that’s the easy part. Thinking of something interesting to say each time you blog is the tricky bit. You need to write good content that will be interesting for your visitors and customers. People won’t thank you if it’s just going to be one long sales pitch.
Create a community and make your visitors feel part of it by responding to each blog comment. If you do, the more people will be inclined to read and comment on your blog more often.
4. Social Networking
Facebook, Twitter and Google Plus are all popular sites that you can’t ignore. By creating a profile on each of these sites, you will not only create new opportunities for potential clients to find you but they will also be excellent sources of traffic.
Local businesses that use social media sites like these, almost always see a significant increase in monthly traffic. The part that excites them the most is the fact that it is completely free. All it costs is a little of their time but the results are well worth it.
By investing a bit of time and effort providing good content that is relevant to your audience and interacting with your followers you will soon build a loyal following. This will raise your online company profile and make your site easier to find in the search engines.
In 2012, 85% of marketers found that social media generated more
exposure for their business. “
5. Case Studies and testimonials
If you already have happy customers who love your product or service why not get a testimonial or case study from them?
Case studies and testimonials are a perfect way to get brand new customers because they build credibility and give the potential customers the confidence to try your product or service knowing that other people like it. They will be less inclined to buy if they don’t see any testimonials or reviews.
The secret is to get your customer to talk about your product or service, how they used it, and they results that they got.
Most customers will be happy to do this if you ask them.
You could also provide feedback forms on your website. Online customers are used to and conditioned to leaving reviews. They are a great way to get more people interested in what you have to offer.
6. Write a free ‘Beginners Guide’ for customers to download
No matter what kind of business you are in, you can get a lot more business by writing a free Beginners Guide. It is an excellent marketing technique.
They are an excellent way to get a lot of traffic to your site and increase the interest in your product or service.
Beginners Guide to Choosing a Fishing Rod
Beginners Guide to Setting Up an iPhone 5
How to Choose a New Bathroom Suite
Choosing the Right Spectacles for You
Beginners Guide to Tiling
These kinds of free reports rank highly in the search engines and do a superb job of up-selling your products and services, as well as making you an ‘authority’ in your field. Customers will see that you know exactly what you are talking about and will decide to buy from you instead of your competitors.
7. Start an Affiliate Program
This is possibly the best marketing tip for any business on a tight budget.
By having a team of affiliates (individuals and companies who promote your products on their websites for a commission on each sale that they get) you get people marketing your product for free. There is absolutely no limit to the number of people that you can have promoting your services. In fact the more you have, the more likely you will make many more sales.
There are a lot of third party applications and plug-ins out there which make setting up an affiliate program easier. They will handle all of your sales and commissions. Feel free to contact us for more information and we will get you up and running in no time.
8. Answer Questions relating to your product or service
The internet is the first place people look to for answers if they have a question about a particular product or service.
They post their questions on discussion forums and question and answer sites like Yahoo Answers. If you can provide the answers to their questions relating to your products or services, you can attract a ton of brand new customers. It is a perfect free way to get more visitors to your website and gain credibility.
9. Go To Networking Events
Networking events are a great place to find new clients and all businesses should make it a practise to attend networking events if possible.
These are generally arranged by The Chamber of Commerce or global organisations such as BNI (Business Networking International). A quick search online will reveal a number of networking events in your area.
They work because you will always meet somebody who you can form a business relationship with. This will either be as a customer or as a useful contact to give your referrals or joint venture with.
10. Ask For Referrals
It is surprising how many companies don’t ask their customers for referrals. Why not? If you have satisfied and happy customers, you really should be asking for referrals as it a very effective way of getting even more happy customers.
Some people feel shy about asking and are afraid that the customer will turn them down. However, you will be surprised at how few customers actually will say no. If a large proportion of customers do refuse to introduce you to others, it might be a sign that you are doing something wrong and could be doing a much better job of making them happy, giving you something to work on.
For a pain-free way of asking for referrals, why not try this method; Look up your current customers on LinkedIn and see who they are connected with. If you think someone that they know can personally benefit from your product or service, ask them for an introduction.
Most, if not all will say yes, especially if you return the favour.
11. Harness the Power of YouTube
Companies are latching on to the importance of YouTube in their marketing campaigns. Not only do videos now appear in the search results, but you can also use videos to show how good your product or services actually are.
If, for example, you create stunning cakes, why not show a video of you making and icing the cake. Or if you are a painter and decorator, create a video showing the transformation of the room with a before, during and after video. Do you provide a lawn care service? If so, again, video the results.
There is no end to the things that you could video relating to your company. Even a tour around your company premises could be interesting to your customers.
12. Provide exceptionally good customer service.
The best way to keep a customer for life and to get them to tell others about your company is by providing exceptionally good customer service. By doing so, not only will customers be happy with their purchase but they will spend more of their hard earned money on your product or services in the future.
There has never been a more important time for your company to provide excellent customer service, especially as customers are more willing to tell others about their shopping experiences on their social networking sites and by leaving reviews, good or bad.
You want them to tell all of their friends about the great experience they had using your company.
13. Do some online PR
As you know, getting some good PR is a great free way to get people talking about your company. The more they talk about you, the more people will come to your website and check out what you are offering.
Most people think of PR coming from major media outlets such as radio and television. While this would be fantastic, it is not easy to get that sort of attention.
However, there are easier ways to get PR online which can be just as effective, especially if you have a targeted customer group.
Getting the attention of blog owners is one way of doing this, especially if it is a popular and attracts the sort of readers that you want to target.
You can email the blog owner, asking if they would like to interview you. As they are constantly looking for new topics to write about, many will be happy to interview you, especially if it is something that they think that their readers will benefit from.
14. A Crafty Twitter Technique
If you want more customers, here is a great suggestion to encourage people to promote your business for free AND build up a huge mailing list at the same time.
Here is the plan:
Offer a free downloadable report, or set up an exclusive password protected VIP Loyalty Group on your website or Facebook page where you will have special offers and discounts not available to anybody else.
People can get access to the report or VIP area by Tweeting about your product or service.
Once they have sent the Tweet, they notify you and you give them access to their prize.
This is an incredibly powerful way to not only spread the word about your company and website but also to build your online mailing list (if you are giving them the report) or group of followers on Twitter and Facebook. This means that you can keep in touch with these people and build a relationship with them. It will be good for your branding and internet presence.
As a variation, you can do this by asking for ‘Likes’ on Facebook or any other social site.
If just 10 people do this per day and they each have a following of 100 friends and family, you can see how quickly the word will spread about your business.
If you are inspired by any of the powerful marketing tips in this article and want to know more about setting them in place, you can find our contact details on page 3 of this magazine and we can do this for you.
On the 21st March 2006, Jack Dorsey, co-founder of a little communications service called Twttr (a play on words inspired by Flickr) made the very first ‘Tweet’
Who would have thought that just six years later Twitter, as it was renamed, would be such a global phenonomen.
It is not just used by celebrities and the general public announcing what they had for lunch. It has become a key communications channel during major political events and natural disasters.
It is so powerful that businesses now rely on Twitter for marketing, PR and customer service.
Completely different to any other communications service, users find it utterly addictive. That is why you, as a local business, should be tapping into that power. This article will give you a quick, easy to understand tutorial on how it works.
What is Twitter?
Twitter is a messaging service with over 200 million users and counting.
Users send and receive messages called ‘Tweets’ that are no more than 140 characters long. That means that they are really quick and easy to write and read.
Tweets are public so everybody can see them, making it very easy to communicate and meet new people on Twitter.
Members of the Twitter community choose who they will ‘follow’ and read their Tweets, so you have to be interesting or people will choose not to read your messages.
You can send Tweets from your mobile phone, PC, websites and desktop programs and because they are instant, people can read the messages in real time, as they happen.
For a business owner the power of Twitter is virtually limitless:
Provide you with a lot of FREE traffic
Create additional sales through well-crafted marketing tweets
Enter into conversation with your customers
Let you see what other people are saying about your products and services
Allow you to provide the best customer service
The most effective use of Twitter is to tweet quality information. You can do this by demonstrating your knowledge on a particular product or service.
If you consistently provide this kind of value and information, you will not only have a loyal following but you will also get a lot more sales.
The most effective way to use Twitter is to view it as a tool to build a relationship with your customers and potential customers. When you build the trust up with them, and they see that you are committed to providing great customer service as well as a fantastic product or service, they will want to visit your site and buy your products. They will feel much better about their decision to buy from you and will be more inclined to do so in the future.
Many people use Twitter to find answers to questions so they can make an informed decision on whatever they need to, from which hotel to choose in a particular city to what washing machine to buy. They trust the responses they receive through their social circle in the Twitter community more than by Googling the answer or just reading a website. So it is vital that you interact with them.
How Twitter Can Help Your Business:
From a business perspective there are a number of compelling reasons why you should use Twitter:
Twitter enables you to create an online brand that is not only professional but also personal.
You can build up a great relationship with your Twitter followers. Twitter allows you to connect with existing and potential customers in an intimate way that builds trust.
There are over 200 million users of Twitter and it is growing every day, so it is a very powerful traffic source.
Gaining followers on Twitter is like building a social media mailing list. This can be very lucrative if you build up a rapport with your followers and provide great customer service.
Many tweeters are open to the idea of taking part in surveys, so it is a very effective way to conduct market research.
Essential Twitter Commands you should know:
Most of the Twitter jargon and ‘rules’ have come from the users themselves rather than from the company. The language that they use is no exception. In fact the word “tweet” is a perfect example of this. It was a term created by users and Twitter didn’t incorporate the term “Tweet” into its site until three years after the service started.
So let’s consider some other terms that will be helpful to you:
In the beginning there was no way to send a message to any particular individual on Twitter. You just had to use the system for posting updates.
However, pretty quickly, people found that they wanted to hold public conversations on Twitter. So users started to adding the @ symbol to the beginning of account names as a way to send a public message or refer to somebody on Twitter.
After a while, Twitter decided to incorporate this feature into the Twitter model. An @ symbol followed by an account name is a link to that account page. This is very useful because any @messages are now a vital tool for networking on Twitter, helping you to discover and communicate with new people.
Top Tip: If you want see @messages to you or that mention you or your company, simply head to your Twitter homepage and look at the @mentions tab. This is not an automated service and you won’t receive notifications when anybody does mention you, so you need to do this regularly, but it is still a great tool nonetheless.
Although messages on Twitter are public, the system does have a private message option.
Private notes on Twitter are called “direct messages or DM messages. The only disadvantage is that in order to send a DM, the recipient has to be following you. Weirdly, if YOU are following somebody who isn’t following you, he can DM you.
To see any DM’s or send one on the Twitter website, simply head to the top of the page and click Messages (Despite the fact that users call them DM’s, Twitter officially refers to them as ‘Messages’.
A quick word of warning: It is actually very easy to send a public message when you intend to DM somebody, and it’s also very easy to DM the wrong person, so be very careful.
To eliminate any risks, use the New Messages button, which prompts you to pick a recipient from your followers. Double check everything before hitting ‘Send’. Just like sending a text message, double check to make sure the message is going to the right person.
Twitter has a feature that sends you an email when somebody DM’s you. You can find this by going to ‘Settings’, then ‘Notification’. It is a good idea to leave that setting on, because the Twitter site doesn’t notify you in any way when you have a DM. It saves you having to constantly check your account.
A reply is any update posted by clicking the “reply” button on another Tweet.
After the tweet, click on ‘reply’ beneath the tweet. You enter your message and click on the ‘Tweet’ to send it. Easy.
Retweet or RT
This is one of the most important of the terms that you need to know on Twitter.
Retweeting is simply a way of reposting somebody else’s helpful, funny or thoughtful tweet with your followers but giving them the credit.
Retweets are incredibly viral and help important messages work their way round Twitter. They also add credibility and kudos to the person who made the original tweet. In fact, if you find that your tweets get reposted, it shows that you have some influence on the Twitter community, which is great for your business.
New users on Twitter find hashtags the most confusing, but it is actually a very simple and useful feature and worth trying to understand.
The hashtag is simply a way for people on Twitter to categorise messages. So if somebody adds a hashtag (#) before a post, basically what they are saying is “all of these messages are about the same thing”.
For example, if you are watching the X Factor finals and want to enter into discussions about the X Factor as it is happening, by adding the hashtag before X Factor (#XFactor) or before the contestant you want to talk about, you will find all of the other conversations talking about the same subject, e.g. #SimonCowell
As you have probably realised, this has many other great possibilities. By adding the hashtag you can find conversations relating to the kind of product or service that you provide, and make useful posts to encourage people to want to know about your business.
Hashtags will also allow you to follow certain trends and popular discussions.
Top Tip: When creating a hashtag, you cannot use any blank spaces between words or this will inactivate the hashtag. So to create a hashtag subject that is two or more words long, like the Simon Cowell example above, you will need to join the words together. However, instead of typing it like this: #Simoncowell, which is quite hard to read, you can differentiate the words by adding capital letters like this; #SimonCowell, which has the effect of separating the words, even though there are no spaces between them.
Give Twitter a Try for a month and feel the love
If you just dip in and out of Twitter once or twice you probably won’t get it. The real value of Twitter becomes evident only after you have followed a few accounts for a while and get a feel for how it works.
If, despite reading this article, you are having trouble seeing what all of the fuss is about, try this simple tactic:
Follow at least 4 or 5 accounts that you particularly like. It could be a celebrity, friend, politician or workmate. Then for the next 4 weeks, log into Twitter on a daily basis. Catch up on messages and click around for five to ten minutes.
Every few days, check the trending topics by using hashtags.
Finally, spend 30 minutes one day running a few searches about your product or service to see what you can learn from the discussions on Twitter.
At the end of the 4 weeks you’ll have spent a good five or six hours giving Twitter a go and hopefully you will be convinced that it is the most important new communications tool we have seen since email and how it can be hugely beneficial for your business.
If you still need convincing or some help on how you can use if for your business, give us a call and we can show you how we can drive traffic and new customers to your business using Twitter.
Ever since Google launched its much-anticipated social media network, Google+, business owners have been patiently twiddling their thumbs, waiting for the chance to make a profile for their company.
Well as of this week the wait is finally over. It’s the moment marketers, social media professionals and brands have been waiting for. Google+ Business Pages had finally been released out into the social networking world.
What are Google+ Pages? – A profile page specifically for Brands and Businesses, much like its older relative Facebook Pages. According to official update on Google’s blog, Google+ pages will be a place where brands and businesses can connect and create a lasting bond with their customers.
Google+ Pages rolled out globally this week and will be available for all users. However, based on updates seen on Google+, some users are having difficulty creating their pages.
It’s likely that Google+ Pages will have a high level of visibility than Facebook pages thanks to their integration with basic Google search.
Pages places will generally turn up in the regular search results below an organization’s own website. Google also plans to enable a feature they call Direct Connect. Limited pages have this feature at the moment, but Google states many more are coming in the future. You will be able to go direct to pages that have Direct Connect enabled simply by adding the ‘+’ in a search query followed by the name of a page.
Although the service looks promising, a few bugs still exist. Currently, only one user can be registered to any given page, making management of a page difficult for a larger organization or department. Some early users have also noticed that it is far too easy to accidentally publish information to an account so be careful!!
Finally, a Google+ pages steer users away from companies’ actual websites in favour of their G+ Page. This may be a drawback to some users, however, owning a space on Google+ is yet another web presence that no business large or small will want to miss out on.
Ready to get your business set up on Google+ Pages? Head to the Google+ registration page to get started. Businesses are asked to classify under one of the following categories:
Local Business or Place
Product or Brand
Company, Institution or Organization
Arts, Entertainment or Sports
Businesses are allowed to create as many pages as they like, providing you the ability to have a separate page for a particular product, product line, or event. Your Google+ page will have a +1 button, similar to those now found around the web. As a page however, you won’t have the ability to +1 other pages.
Local business pages have additional functionality which allows you to provide a phone number and address that will add a map and local contact information to your page. Although similar to the already existing Google Places service, they presently remain two separate services that must be managed individually.
We’re excited about the new ability to connect with our audience on G+.
Lately many site owners have been asking me what clickthrough rate they should be getting from listings in various page positions on Google. This is because they have not been getting the amount of clicks they would have expected.
A study by AOL in 2006 showed that on average each listing should get a predictable clickthrough rate. The number one spot should expect to receive a clickthrough rate of 42.3%, number 2 was 92%, number 3 8.44%, number 4 6.03%, number 5 4.86%, number 6 3.99%, number 7 3.37, number 8 2.98%, number 9 2.83%, and number 10 2.79%.
However recently these figures don’t match up with reality. Why not well mainly its due to the new types of listings that are being included in the SERPs of Google which are pushing down and drowning out the more traditional natural search engine listings.
Depending on the search term Google places alone can push down 70% of normal SEO listings completely off the front page. That makes the fourth natural search listing the 10th actual listing on the page. Google news, shopping, paid search, you tube results etc also force down the natural search listings making them near obsolete.
As if this weren’t bad enough the natural listings are also becoming far less interesting than the other types of listings. So potential shoppers may see a natural search listing in position one but would rather click on the Google shopping result or one of the more exciting listings surrounding it.
The end result is that ‘simple’ natural listings are receiving far fewer clicks than they should for keywords that trigger universal search.
So what should you do? Well as the old saying goes if you can’t beat them, join them!! For every natural search listing you have for your targeted keywords, you should also have a least one more advanced Google listing such as, video, news, shopping, Google places, Google map, blog, sponsored ads (Adwords, PPC) or any others that apply to your website.
For more details or for help improving your Google clickthrough rates please get in touch with us at Flarecom.
Flipboard is a social media ipad app has been downloaded 3.5 million times and has received more than $60 million in venture capital from some of the top players in the industry.
It allows users to tailor the kind of content they want to see, making it more interesting to each individual person that a standard newspaper or even news website. The app taps into feeds from social networks in order to create a digital magazine of tweets, status updates, news and more.
Flipboard was named Apple Ipad app of the year. In fact the app has become so popular it has been blocked in China!!
So why are Google flipping out over Flipboard??
Well basically Google has been trying to buy the miracle app for quite a while now.According to All Things Digital, “Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own.”
So Google have now come up with its “Flipboard killer” – Google Propeller which will be like Google news on steroids!! It will revolutionize the way users interact with the daily news. So get ready for to say goodbye to the newspaper and hello to Google and get ready for the sensational touch-screen social news experience.
Why not get in touch with Flarecom to answer your questions or tweet us.
When I read my emails in gmail it pretty obivious that the ads displayed in the right column are related to the content in my emails. We already know that Google, as a search engine, uses our search behavior for targeted advertising. This is nothing new, however what about G+?
Is G+, a platform where we share potentially private information, are we putting too much trust in Google?
Everything we now know about Facebook is that it was designed as a place for people to “connect.” We share tons of private information on Facebook and that information is now used for advertisers that generates BILLIONS of revenue for the Social Media giant.
Now along comes G+. This is a new social media platform where millions of people are sharing similarly personal information. That we are used to, but what makes G+ different? Well maybe it is the main intention of the service from the beginning.
“Eric replied by saying G+ was built primarily as an identity service, so fundamentally it depends on people using their real names f they are going to build future products to leverage that information.”
So the real question that is on everyone’s mind is what then really is the difference between Facebook and G+. It’s simple. Facebook was not designed with any of this in mind. It was, from the beginning, a place to connect with friends and share the “college” experience, but ended up more about sharing your life experiences.
G+ from the beginning was designed to gather your information as an “Identity Service” to pass your information on to large corporate advertisers. For this reason ONLY do they care to provide you with this so called social experience.
So to me it is a question of integrity and trust. Should we be as open to share this information with Google knowing their true intentions? Or should we be more cautious? How much info will they share? Can we opt out? Maybe some questions we need to be asking before we give them too much.
Do you have a question about G+? Why not get in touch with Flarecom to answer your questions or tweet us.
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