Here are 7 no cost conversion tips that quick and easy to implement but will significantly increase your profits week in, week out.
Limit the time and offer
You will sell a lot more products if you place a time or number limit on what you are offering.
“This offer is good forever and at your convenience” does not convert very well at all. There is no sense of urgency and the customer will put off buying it even if they really like it.
“This offer is only valid until 3 pm and then will be withdrawn” or “Demand for this product is huge but we will only be selling 50 at this special price then the offer will be gone forever” adds urgency and will encourage your customer to buy.
Show Off Your Testimonials
Customers like to know that they are making a wise choice.
Reading testimonials from other buyers will confirm to them that they are making a good decision by choosing to buy from you.
Place your testimonials on your sales page, near your “add to cart” button and on the actual checkout page. This will reduce cart abandonment if they decide at the last minute not to buy.
One Benefit Focus
What is the ONE super thing about the product or service that you are offering?
If you offer too much choice then people find it hard to make a decision and actually buy. So concentrate on just one amazing reason why they should buy your product or use your service.
Behind the curtain
Some potential customers get nervous about what will happen after they purchase an item. For example, they might worry that your online processor won’t take them to the download page or what to do next after they have entered their credit card details.
Why not make a video showing exactly what will happen once they enter their credit card details, guiding them from the order button right the way through to the download page.
This will be reassuring to them and will generate a lot more extra sales from some clients who might have had second thoughts about buying.
Why not create a video giving a demonstration showing how awesome your product or service is. If you are selling an amazing vacuum cleaner for example, then demonstrate how good it is.
Once a customer sees that the product or service does exactly what they want it to do then they will be more than happy to buy.
“What if I don’t like it?”
“No problem. We will give you ALL of your money back!!”
People must know that they can get their money back if the product or service is not what they thought it was.
Offering a no quibble money back guarantee will take away any of the anxiety or worry that a client may have and they will buy from you with confidence.
You will always sell more when the audience can feel your excitement for a product or service. Your passion and enthusiasm will shine through and help convert sales.
Promoting a business is a never-ending challenge for small businesses.
The Internet is constantly evolving. Just as you get one aspect of your marketing right, things change and you then have to adapt and change your strategies on a regular basis.
So, how can you get your name in front of potential customers when you’re just starting up and/ or when you’re on a shoestring budget?
Read on and find out how you can market your small business, attract more customers and build trust, even with a tight budget.
1. Fix 404 not found pages
If a visitor lands on your site for the first time and all they see is a 404 not found page, it doesn’t create a good first impression.
A 404 page is what users see when they try to reach a page on your site that isn’t found. This usually happens when they have clicked on a broken link, mistyped a URL or when the page has been moved or deleted.
Telling your first-time visitors that they can’t find the information they’re looking for after they’ve already made the decision to get on your site won’t help your business.
So make sure to constantly click on the links on your site to ensure they’re working properly and that they lead to the pages they’re supposed to.
2. Speed up your site
The next step is to speed up your site as this has a huge impact on conversions and Google rankings. In fact, it has been proven that decreasing the page loading time from eight to two seconds can increase sales by 74%.
Speeding up your site is vital because if a page takes too long to load, users will leave your site and, as a result, your bounce will significantly increase which will cause your rankings to decrease. This will have an effect on your sales as lower rankings mean that potential customers will have a more difficult time finding your business in the search results.
3. Find content with potential and improve it
We all know that the majority of people searching the Internet don’t go past the first page of the search results. However, here is something you might NOT already know: you probably have lots of existing pages on your site with the potential to rank higher in the search results.
It makes sense to put a bit more effort into making those pages better and move them from page two or three, to page one of the search results.
How can you do this?
First, you have to find those pages with potential. Google helps you to do this by providing a special free tool. Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
We recommend signing up for it. When you do, simply log into your Google Search Console account, go to Search Traffic; Search Analytics and rank queries by Position. Anything that ranks between 10 and 20 is on the second page.
Use this information to determine which pages on your site have the potential to rank higher, and then make tweaks and improvements to those pages. Maybe you need to add more content to better explain what your product or service brings to the table, or maybe you’re missing images or meta descriptions.
4. Optimize Your Site for Local Search
Now, more than ever, search engine results are becoming increasingly personalized based on who is doing the searching and where they are located.
This is something you and your business needs to take full advantage of if you want to show up in the local search results when your potential customers are running a search on Google for local businesses.
The first and most important thing you can do is to set up ‘Google My Business’ properly and include all your business information such as phone number, physical address, website, opening hours and images.
The more information you provide on your Google My Business profile, the more likely it will be that someone interested in your offer comes across your name.
This information also needs to be present on your site and more importantly, it needs to be accurate, up to date and consistent on all the sites where your business information is shared. This includes social media networks like Facebook, Instagram, and Twitter.
5. Create Content for Every Stage of The Sales Funnel
What a lot of business owners forget is that not all the people who visit your site are ready to buy. Some might have just discovered your business and are curious to find out more about what you do.
They might not even have a need for your product or service so they’re obviously not looking to buy.
Others might be in the research phase and are looking into the various businesses that are offering what they might need to find out more. They’re not ready to buy either. There are also those who are ready to buy so they’re looking at their options and comparing prices and features.
All these people can become your customers, but you need to know how to nurture them over time, gain their trust and convince them that they have a need for your product or service.
How can you do that?
With great content. You need to make sure that no matter which steps of the funnel a potential customer is at, you’re there to help with information and advice.
• Awareness. At this stage, you need to provide educational content that helps people solve a problem they’re struggling with. Think video tutorials, reports, checklists, podcasts, etc.
• Information. Now that they know they have a need and have started researching solutions, make it easier for them to compare. Create a survey to help them find the perfect product or service, or a table that compares various products.
• Evaluation. At this stage, people are looking at prices and considering whether the price is fair, and which business they should buy from. Make sure you provide the necessary information to position your product as an investment rather than a cost.
• Purchase: You’ve got this!
While this may sound like a lot of work (and it definitely is), marketing your business this way can increase your chances of converting visitors into customers, no matter which stage they’re at when they first land on your site.
6. Add Strong Calls to Action Everywhere
Every piece of marketing that you create – whether it’s a tweet, a blog post or an email newsletter – needs to include a strong call to action to draw in new customers.
It’s just not enough to add popular and relevant hashtags. And it’s not enough to add a pretty image to your newsletter. And it’s definitely not enough to write an informative blog post. You also need to clearly state how people can get in touch with you, read more of your content, work with you or buy from you. So you need
a strong call to action.
For example, if you’re posting a tweet sharing an article from your blog, you’re going to add a call to action to entice people to click and go read the article. If you’re publishing an article on your blog, you should also link to other resources on your blog and also get people to sign up to get notified via email whenever you publish a
Calls to action don’t have to be elaborate or ask much from your prospects. They can be as simple as asking for their opinion on a topic, suggesting that they use a specific hashtag when they mention your business or asking them to sign up for your email updates.
7. Automate your email Follow Up
While social media can get more people talking and engaging with your brand, there’s still nothing as strong as email when it comes to driving sales.
There are lots of services that you can use to automate your emails to save some time. For example, if you’re a personal trainer you can set up automated follow-up emails to go out to those who have finished their journey with you.
In your email, you could ask them to write a review that you can then share on your site, to
recommend your services to their friends or to give them an incentive to ensure they’ll come back to you.
8. Repurpose Your Most Popular Content
One of the most difficult parts about creating high-quality content on a regular basis is finding topics to write about to keep your audience interested. That takes a lot of time and resources.
So, instead, why not try to breathe new life into your old articles and gain even more value from your most popular content?
Repurposing your content can help you to extend the longevity of your content, it can give you a search engine optimization boost and you can also make a bigger impact. And the best part? You can reach new groups of people that you might otherwise have missed.
Think about it. Some people like reading blog posts, others would rather digest that information in the form of infographics, video graphics (or animated videos), podcasts, etc.
So by repurposing your old content and switching up the formats to present the content in a new light, you can attract even more people.
Of course, you can also just give an article a quick refresh by adding and updating some new facts, statistics or images. That works too.
9. Offer Free Trials to New Customers
A very effective way to acquire new customers is to offer them a free trial or some way to test your product or service.
This not only helps to market your business and entice prospects to become customers but is also a great way to gather feedback and make improvements where needed.
You can also ask for reviews and testimonials that you can then use on your site and social media channels to further market your business.
Offering prospects a free trial allows you to show them the value of what you have to offer. This is your chance to prove to them that your product or service is truly exemplary, and thus convert them into paying returning customers later.
10. Make use of Cross Promotions and Partnerships
You might not think so but cross promotions still work, no matter what business you’re in. For example, if you sell wedding dresses, go find event planners to partner with.
If you’re a dog trainer, why not partner with veterinarians, dog grooming businesses, and even
Don’t know how or where to find these local businesses? Search on Google, Yelp, LinkedIn and even Facebook.
You can promote each other or you can pay to get your business name in front of your partners’ customers.
Most small businesses are on a shoestring budget. However, that doesn’t mean you can’t compete with big brands when it comes to creative ways to attract new customers. You just have to get even more creative.
Alternatively, you can let us manage your online marketing campaigns. We have a lot of experience helping local businesses just like yours. Contact us today, to find out how we can help.
Now that you have a website and a business that you are proud of are you ready to start instantly attracting more customers and clients?
Unlike other advertising platforms, Google AdWords has the power to start working and delivering new customers to your site right away. That’s why, when it comes to paid search ad spend, Google dominates with a massive 30%+ of the total worldwide market.
As a small business owner, the main thing you want is more customers’ coming through your doors. We realize that online Marketing can be overwhelming, but it’s something companies cannot ignore today.
No doubt you’ve tried Social Media, Search Engine Optimization, Video Marketing, and many other marketing avenues. Or maybe you’re like millions of companies who have yet to tap into the power of online marketing.
All of these methods are great, but they can take some time to start getting results. AdWords, on the other hand, can provide immediate results if it’s done correctly. Otherwise, you risk losing money along the way, which puts you even more behind the curve.
If you’re new to AdWords, or been thinking about using it, it can appear to be quite daunting at first. There’s a lot that goes into setting up good campaigns that can help keep your business afloat.
However, first, you need to know what this platform is and why it’s so beneficial to businesses across the globe.
Let us tell you more about this fantastic advertising tool and explain why it is a great resource for boosting income and profits…
What is Google AdWords?
AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine but also within its entire advertising network.
Allowing you to create a text ad focusing on a specific keyword or phrase relating to your business, the search engine then displays it whenever a user carries out a related search.
For example, an ad for a pet store in Orlando, Florida, might focus on “Orlando pet supplies”. Whenever a user searches for Orlando pet supplies, your ad will show up as a sponsored link.
The great thing about these ads? You only pay if a user clicks on the link within your ad, rather than paying to have it displayed. This makes it a very cost-effective solution, further enhanced by the fact you can also set your own budget.
Benefits of Google AdWords for Local Businesses Advertising
When your potential customers are looking for a local product, service, or business, they’re likely going to search for it on Google.
They are looking for YOU and AdWords will help them CONNECT with you.
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product or service, and ultimately providing an increase in sales and revenue.
1. Reach Your Targeted Audience At The Right Time – Grabs people who are looking specifically for what you have to offer WHILE they are searching for it.
To put this into perspective, Google’s search engine processes:
2.3 MILLION searches per second
100 BILLION searches per month
2 TRILLION searches per year
This proves just how much consumers take to the web to find information these days. Therefore, your business should use as many digital means as possible to connect with this massive audience.
2. Immediacy – Unlike organic search, PPC ads can show results rather quickly. So it’s a fast way to get calls and foot traffic coming into your business.
Your campaign could be live in as little as a day or two so it can get things moving pretty quickly.
3. Localization – It gives you the ability to target people in a specific location AND can even show your location to users.
This is perfect for businesses that need to target prospects in a specific geographic area.
4. Highly Targeted – In addition to localization, you can create different types of targeting for your ads, including mobile targeting, language targeting, time targeting, remarketing, and more.
5. Better Website Visibility & Traffic – While organic search engine optimization (SEO) tends to be the “slower” way to get a website to rank higher in the search engine results, AdWords can give your site more attention much faster.
So it can help you meet short-term goals when it comes to getting more website visitors, traffic, and conversions (as long as your site is properly ready to convert).
6. Its Cost Effective – Contrary to popular believe AdWords is not expensive when done effectively. You only pay when an interested person clicks on your ads, so as long as your ads are targeted properly, you will see an impressive return on your investment (ROI).
7. You Control Your Budget – You can spend as little or as much as you want on your campaigns, allowing you to always work within your budget. A larger budget will yield better results, but setting it up will be time intensive.
However, once everything has been set up you can run effective campaigns in about an hour per week or less.
8. It’s Flexible – You can start, stop, pause, and test your campaigns at any time within AdWords, so it is extremely flexible. For instance, if you want to try different search terms, just pause your campaign and re-start it whenever you want with your new keyword phrases.
9. Run Multiple Campaigns – If you have different products, services, or marketing objectives, you can run a lot of different ad campaigns at the same time – you are not limited to just one.
This allows you to fine-tune your targeting, perform in-depth testing, and really connect with those who are looking for what you have to offer.
10. Easily Measure Results – With AdWords, you can measure every aspect of your campaign, including the number of clicks, number of impressions, click-through rates, conversion rates and more. This is unheard of with traditional advertising methods, such as newspaper ads, TV ads, and others.
11. Competitive Advantage – Running AdWords campaigns give you the advantage over your competitors, most of which have not even tapped into this profitable marketing technique. Your business will show up high on the search results pages, which means you will get more clicks.
PPC visitors are 50% more likely to purchase something than organic visitors
Search ads can increase brand awareness by 80%
98% of searchers choose a business that is on page 1 of the results
Businesses make an average of $2 in revenue for every $1 they spend on AdWords
Now that we have whetted your appetite about Adwords, you’re likely feeling a little overwhelmed. It’s exciting, but a lot to take in.
There are a lot of mistakes you can make along the way, but Google AdWords can be a really powerful marketing tool. Besides, you don’t have to do it alone. We are experts in AdWords and can manage your campaigns for you. By following our advice or letting us run your campaigns for you will guarantee the success of your ads.
We’re committed to providing our customers with top-quality services, meaning we always answer your questions, reply to phone calls/emails, and proactively reach out to you when we need to discuss any urgent issues.
If you’re ready to have a team of professionals to handle AdWords for you, contact us today for your free, no-obligation consultation.
You love your website but are you sure your visitors love it too?
When building a site that your customers will trust and love, you need to focus on two things: human psychology and testing.
To make more online sales, it is vital to learn more about your audience and find out how they use your site. While knowing the best practices is a great way to improve your site’s design, you should always rely on testing, as it is the only way you can get better results and increase your sales.
Have you ever visited a website but found it confusing and didn’t know where to click to find the information you were looking for?
It’s annoying, right? If your site’s navigation is chaotic, the chances are your customers will have a hard time finding what they’re looking for in a few clicks. In other words, you can lose a sale in a matter of seconds.
Your site’s navigation should be clear and logical to make it easier for users to find their way around easily. Don’t try and be smart by re-inventing the wheel because, while you’re trying to be innovative and different, it will hurt your sales as it only creates confusion.
For example, if you’re using hyperlinks, make them stand out from the body of the text. If they are hidden to blend in with the rest of the text your visitors won’t know to click them. Make sure you organize and structure your navigation to match the theme of your site. A personal site can afford to get a bit more
creative and different but a business or e-commerce site needs to be clear and logical.
Remember that in most cases, if your visitor can’t find what they’re looking for in less than 3 clicks, chances are they’ll leave the site very quickly.
2. Grrrrr ….Where’s the Search Bar?
You don’t want to frustrate or annoy your visitors. If you have a site with hundreds of pages or products, you need to make it as easy as possible for your visitors to find the product they’re interested in purchasing. How?
Add a simple search bar somewhere at the top of the page (usually in the top right corner). It’s where people
expect to see it. It is that easy but it ensures users won’t be wasting more time than they need to clicking around and looking for a product which you may or may not have.
3. Using Poor, Low-Quality Images
The Internet is visual and nothing says ‘cheap’ or ‘scam’ more than low-quality images. No matter what type of products you’re selling on your site, if you are using low-quality images, the message you’re sending your customers is that you’re a low-quality business.
You need to make your products and services desirable so the visuals you use are extremely important, even more so if you sell items that are dependent on looks and are using aesthetics as a big selling point.
High-quality images help your customers imagine your product in their home or their possession. Since you can’t do that online, the best alternative is to use high-quality images for the products you’re trying to sell.
4. Chasing Your Customers Away by Having a Complicated Checkout Process
Don’t make this mistake, as it is one of the top reasons customers abandon the cart just before paying and you lose sales.
You need to make the checkout process as simple and as quick as possible. If there are too many steps, or if you’re making the customer fill out too many forms or perform too many complicated actions, they’ll become impatient, abandon the cart and leave.
You should only ask for the information you absolutely need to process payments and deliver the product.
That is the reason why Amazon is so successful. It has implemented the 1-click ordering process – it’s simple and quick. And one other thing; don’t add surprise charges at the end of checkout. There’s nothing worse than finding the perfect product, going through the checkout process to find out there’s an unexpected shipping charge.
Be upfront with your pricing and delivery charges at the start of the buying process.
5. Turning Visitors Away by Forgetting Mobile Users
Your site looks great on your computer and maybe on your tablet too. But have you tested it on a smartphone as well and on other different devices?
Look at your site analytics and see what percentage of your visitors used mobile devices to access your site. And then think of how many customers you would lose if your website is not mobile-friendly. So make sure you keep a responsive design in mind and test on a variety of different devices to ensure your site looks good
on most if not all of them.
6. Complicated Registration Forms Are A Real-Turn Off
Filling out forms are boring so keep this in mind on your website. How much information do you really need users to provide you in order to contact you, sign up for an account, download a report, get notified about a release of a product or sign up for a free trial?
Gone are the days when a user needed to provide a zillion details in order to do any of those things. It will destroy your engagement rate if you make your visitors jump through hoops.
7. You Can’t Be Trusted if You Don’t Provide a Phone Number
and Physical Address
You would think providing your contact information would be a no-brainer but you’d be surprised how many small companies leave this information out.
Even though email addresses and phone numbers are the most requested forms of contact information, having a physical address on the website might be more important as it’s one of the key credibility markers.
Internet users are more suspicious than ever, so a company with no address is not one you want to give your
money to, right?
If you have an e-commerce website, it’s important to give your potential customers multiple ways to contact you. A phone number or an email address should be on each and every page of your website.
Even if nobody ever calls, the presence of this information adds transparency and real-world legitimacy to your site and encourages trust with your target audience.
8. Alarm Bells…There Are No Trust Indicators
You need to give your customers lots of indication and reassurance that they can trust you. Trust seals and security badges can help strengthen your credibility and, as a result, increase conversion rate on your site.
Other trust indicators which could help boost the confidence of visitors are testimonials, awards, customer reviews. These are meant to prove your ability and track record for delivering on your promises.
9. Content that is Difficult to Scan For Customers In a Hurry
Most visitors are either in a hurry or have a short attention span. More often than not, they will quickly scan down a page to see if it is relevant or not.
Good website design guides your visitors through the site, focuses their attention on the things that matter and helps them make sense of information. If the text on your site is laid out poorly, then it will be much harder for people to understand what you’re saying and that will damage sales.
Remember that people don’t read every single word on a web page, from top to bottom. They only read about 28% of the words on a page, starting with whatever pops out at them first and then moving to the next thing that catches their eye. Or they might not read at all if all they see is a wall of text – that’s boring, intimidating
and painful to read.
Here are a few things you can do to make your copy easier toscan:
• Use descriptive yet concise headings and subheadings to help visitors understand what the next bit of content is about before they even starting reading it. (This article does exactly that).
• People don’t like to be confronted by a huge wall of text. Useimages to break up the text.
• Structure your copy using bulleted lists, making it easier for visitors to digest the information.
• Highlight important keywords and call to action to grab their attention.
• Use short paragraphs as people are put off by long paragraphs.
• Use a simple writing style. Don’t use lots of jargon or try to impress people with long and complicated words.
• Cut your copy down until you’re only left with the essentials that can get your message across.
In terms of design, you need to keep your site simple and usable if you don’t want visitors to leave just seconds after they land on your site. By simply avoiding those nine mistakes you have a better chance at keeping visitors on your site and turning them into customers.
We have a lot of experience not just with designing websites but also with all aspects of online marketing. Why not contact us today to see how we can turn your website into a 24 hours sales and lead generating machine.
It’s official. Social media is one of the cheapest and easiest ways to build your brand and get your business name out there.
Long gone are the days when you had to blow huge budgets on advertisements in the newspapers, Yellow Page and leaflet campaigns. Nowadays, a simple article or video posted to your page can be the ultimate breakthrough for a small business’s social media presence.
The key to this is an online success are the number of shares a post will get. Some companies with a large following are able to get hundreds and thousands of shares and comments, while others aren’t always so lucky. If you’re in the latter category, by the end of this article you won’t be as you will be equipped with an action plan to help you increase the number of shares your posts get.
Let’s get started!
Who Do You Want to Reach?
It is important to determine who you want to share your content. Influencers are people who are experienced, knowledgeable or well known in your industry. They often have high follower counts, and almost always get plenty of shares on the content they post.
Influencers are the key to your sharing success and these are the people that you want to reach. If you can get them to share your post, chances are it’s going to reach a lot of people that are interested in your product or service.
So how do you get them to share your content?
To get noticed, it’s important to do your research. Look through their social media pages for ideas and inspiration.
What kind of things have they shared before?
What are their interests?
What kind of posts do they share on a regular basis?
Once you have this information, you can start working on a post that caters to their interests and is relevant to your business.
What Are You Going to Post?
A good way to generate interest and shares of your content is to focus on what people are currently concerned with. Trending topics are your friend- pay attention to them. You can use Twitter and Facebook to get a real-time report of what people are talking about. Wondering where to start?
If you have a topic in mind, searching it using a hashtag is a really good way to get an idea of how people are currently engaging with it.
Facebook is particularly good for this because it shows you exactly how many people are talking about a particular issue. It’s a great indicator of how many people could potentially be interested in what you are posting about.
Carefully research until you find a topic that is interesting and entertaining for your followers, while still related to your business. Don’t forget to include hashtags in your own posts. They will help you get shares by making it easy for people to come across your content.
Where Are You Going to Post Your Content?
The simple answer is: wherever your influencers are. You want to make sure your post is seen by all the right people to increase your chances of getting shares. When you do your research, you will know exactly what social media channels your influencers are using, so be sure to promote your content in all the same places. Facebook and Twitter are brilliant, but don’t forget the other little gems: LinkedIn, Snapchat, Pinterest, and Instagram… the list is endless.
Don’t be afraid to share the same post on different social media channels. Promoting your content across different platforms is a great way to make sure your work gets seen by as many people as possible.
Will Your Content Be Liked?
There’s only one way to find out: test it! Publish a few varied posts and see how your existing audience engages and reacts to it. You will see for yourself how popular it is by how many times each post gets liked, commented on and most importantly, shared. Which post was most popular amongst your followers? The posts that come out on top are the ones you’re going to take to promote. Testing your posts will allow you to gauge what your followers find interesting and what kind of content they want to see.
Once you’ve identified and tested your best content, you can really put the plan into action and start to boost your shares. Paying to promote your posts can be a wise investment for your business. It allows you to reach people who are interested in your business who may not have seen your posts otherwise.
Every business has a Twitter account these days, so it really does pay off to do all you can to make sure your posts get seen and shared. Sometimes one or two great posts is all it takes to gain a follower, and if that follower is an influencer that’s great news for your business.
This is why it’s really important to identify your best posts. You will and only pay to promote these to get maximum engagement. If you pay to promote every little bit of content you post it’ll be an overload, and will leave potential followers with no reason to visit your page. It simply wouldn’t be a good investment for your
The rule is not to go overboard: remember that the aim is to attract new followers with quality content. Many social media platforms make paying to promote your posts an easy process. Twitter, for example, allows you to create Follower Campaigns, which enable you to target promoted tweets at your influencers and other people interested in your business.
It doesn’t have to be expensive either. The payment process is auction style, so you decide how much you’re willing to pay for a follower, and you only actually pay when somebody follows you.
Review Your Action Plan
Every action plan needs a review, and once your share numbers start to increase it would be a great idea to analyze what has worked for you and why.
By doing this, you can make each post better than the last, seeing an increase in shares each time. Running out of ideas for things to post?
You Don’t Have to do it Alone
We understand that as a busy business owner you might not have the time to put all of these tips into action in order to run a successful social media campaign. The good news is that you don’t have to do it all yourself.
We are experienced social media and online marketing experts and are here to help businesses just like yours.
Why not contact us today to find out how we can help your business.
We know the feeling, we have sometimes spent hours looking for suitable images for clients.
Well the good news is that we can save you some time looking for free stock images as there are a huge variety of excellent free and paid stock images for commercial use available online.
We have got you covered
We have updated our list of stock photo sites as well as stock video sites you can use to find free images for your website or free videos for your website. Whether you need hero images for your blog, placeholder images for your website, or first-rate stock photography for commercial use, you’ll find what you’re looking for right here.
Recent stats show that online video drives a 157% increase in traffic from organic SERPs. With the growth of platforms like Facebook Live and YouTube it's important for local businesses to take stock.
Understanding the value in creating videos for your company can be an effective way to drive new customers.
Although sometimes we all feel like we're missing that creative spark we need to create great content online for our video marketing material.
Creating great video content from scratch can be difficult, however, we can help you create amazing videos that will have a positive impact on your business. But even we can get stuck sometimes.
There’s generally two ways to get great content to use in your videos. One is that you take photos and video clips yourself.
The other one is to use content found online. There are a ton of free resources you can use, so scroll down to get a list of resources you can use to make awesome videos for your business!
How To Find Great (free) Photos and Videos For Your Video Online There are a ton of great and free resources around the web where you can find amazing photos and video clips for free online! Here’s a list of resources you can use:
Have we missed any or do you need your free stock photo site added then please let us know as we continually update our resources.
It’s always best to double check the licensing for each stock photo resource below. We did our research when putting this list together, but licensing is subject to change and may differ by photographer. Some may require approval for commercial use, while others may be totally free to download and use.
Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re prepared for the next few weeks of increased demand.
Valentine’s Day has become an essential holiday for businesses both big and small. It’s time to turn those haphazard, half-hearted marketing tactics into robust Valentine’s Day campaigns.
According to various studies, Australians are expected to splash some serious cash for Valentine’s Day this year.
Commonwealth Bank’s latest spending data has revealed Australians spent more than $23 million on Valentines Day.
In 2017 we dropped $13.6 million on dinner, $7 million on drinks and $3.2 million on flowers — a 60 per cent total increase in spending across these three categories compared with an average Tuesday in February.
And unsurprisingly, florists experienced a whopping 500 percent increase in sales on Valentine’s Day compared with an average Tuesday that month.
Figures from CommBank have revealed which state sell the most Valentine’s Day roses in Australia
People in NSW buy the highest volume of roses — but they don’t spend the most on the flower. Source: Commonwealth Bank.
Valentine’s Day is an opportunity to launch some quick holiday marketing campaigns to turn those haphazard, half-hearted marketing tactics into robust Valentine’s Day campaigns.
First and foremost, understand your store’s inventory and identify which products may be well suited for Valentine’s Day purchase. Once you’ve figured this out, you now have a list of products to push with your marketing campaigns. Here’s a short list of key product categories that very much identify with Valentine’s Day.
Key Product Categories:
· Greeting Cards
Valentine’s Day shopping trends have changed quite a bit over the years. Valentine’s Day is no longer just for romance. Consumers will spend money on family members, children, co-workers, pets, and even themselves. For example, consumers plan to spend just over $26 on their pets during Valentine’s Day. Even if you don’t sell traditional Valentine’s Day products, use the opportunity to reach out to leads and past customers.
However, also spare a thought for the lonely hearts. CommBank said that dating app subscriptions, to the likes of Tinder and RSVP, remained steady throughout January but then spiked in the week leading up to Valentine’s Day.
men will be far the biggest downloaders of dating apps
In the week leading up to Valentine’s Day, men will be far the biggest downloaders of dating apps.
Unlike birthdays and Christmas Less planning goes into Valentine’s Day shopping which means that nearly half of shoppers plan to shop in the lead up to Valentine’s Day. You’ve still got plenty of time to get your marketing plans in place.
Now here are few Valentines Day promotion ideas that you can use when creating your Valentine’s Day online campaign:
Run 2-for-1 Deals
Valentine’s Day is the holiday that’s all about couples, so play on this idea with a “two-for-one” deal. If your company is able to offer a “buy one, get one free” offer, write copy that plays on being coupled up. Even if you don’t offer physical products, find a way to offer special deals on your services, and connect them to Valentine’s Day by using the relevant language. Promote your deals on social media for optimal impact.
Put some effort into selecting your deal so that they are appealing to your core demographic, and relevant to Valentine’s Day and couples. It should not feel like a generic “buy one, get one free” offer, and you should also drive it with appropriate marketing both in-store (for physical locations), and online.
One classic Valentine’s day custom is card-giving. Traditionally signed by a ‘secret admirer’ and given anonymously, the gesture has now evolved into a holiday necessity. With nearly 6.5 billion greeting cards sold on and around February 14th, it’s clear that people understand the significance of giving something small and understated, but that represents something bigger than themselves.
Channel this kind of energy into creating coupons specifically tailored to your business – whether it be an online offer redeemable in store, or a physical coupon given in person or by mail. Make each customer feel loved. Say thanks and express your appreciation for their business by giving them a seasonal discount (preferably drawn up in pink or red ink). The coupon, of course, is beneficial to customers regardless of the occasion.
Hold a contest
As with any commercial holiday, each customer you reach out to will likely be bombarded by similar giveaways by competing companies. Keep their attention by holding a contest, whether it be a grand prize given away on February 14th, or small gifts given leading up to the day itself.
‘Sharing’ the contest on social media and tagging ‘the person you love’ is one example of how a contest could result in further engagement. Position your contest so that it is able to be shared widely. And while social media is an obvious choice in terms of reach, another great way to hold a contest with limited effort on your end is by creating a themed landing page on your website (which will, of course, garner more leads as well).
Ryanair Ltd., a famous Ireland-based airline company, launched a Valentine’s Day competition on Twitter with the hashtag #loveRyanair. The competition was about encouraging people to post their pics with their loved ones, soul mates and asking them to choose their romantic dream destination, they ever wanted to visit. The winner was to get a chance to win free air tickets to his or her dream destination.
Add Some Romantic Flair to Your Company’s Social Media Accounts
Help your followers get into the spirit of love by adding some romantic flair on your social media profile images and cover photos (Hint: if you’re running a campaign, you should match your art to any other pieces of marketing collateral). Otherwise, just make sure it’s a Valentine’s Day tie-in that allows your brand to still be recognizable but also celebrates Valantines Day!
Switching out your in-house decorations, online profile image, header, or background to something Valentine’s Day themed for a limited time will give your campaign a unified look. Given that the holiday falls in the middle of the month, February 1st to February 14th at 11:59 PM should be dedicated to capitalization on the building Valentine’s Day frenzy.
Remember to, set a reminder to revert back to your regular, non-themed content schedule on the 15th.
Here’s an example from Chambord
Ask Your Followers to Share Their Love Stories
Active on social media? Ask your audience to share their love stories, finding a way to tie in the question with your brand. Be clear that not every story has to be romantic in the traditional sense. (You don’t want to alienate members of your audience). Ask for all types of love stories, including romantic, friendship etc. Offer a prize for the best story, but make sure you have the guidelines clearly outline before launching your campaign! Keep in mind that you shouldn’t explicitly ask your audience to like and share your post for extra entries as Facebook is cracking down on these types of posts.
Posts like this don’t only encourage engagement, they are also more likely to be shared, promoting brand awareness.
Just remember that Facebook is clamping down on engagement baiting, so refrain from explicitly asking for likes and shares.
Promote gift cards
While chocolates, flowers, jewelry, and dinners account for the bulk of Valentine’s Day spending, gift cards amount to a large percentage of total sales. A staple of the last-minute shopper, the gift card is an excellent item to push during the week leading up to Valentine’s Day. Customising gift cards to the holiday theme will also help to boost profits before February 14th.
Charm Your Audience in Your Email Marketing
Valentine’s Day is a wonderful opportunity to captivate your customers with a themed email marketing campaign.
Start with an irresistible subject line that:
· either plays on the theme of love and romance, or explicitly mentions Valentine’s Day. Think “We’re in ❤️ with these hot February fares”, or “Valentine’s Day treats for you and yours”.
· hints at the actual contents of the email, but be clear about any special offers.
· includes emoji’s where appropriate. Emoji have been shown to positively increase open rates, as long as you don’t use too many at a time.
Next, make sure the content of the email is appealing enough to drive customers to your website, and conversion.
Uber’s 2017 campaign focused on encouraging customers to take at least one trip for a chance to win great prizes.
But the email was also designed around a Valentine’s Day theme, from the header graphic, through to the wording of the copy, and even a slight modification of the CTA.
Create a last minute Valentines Day gift guide
For those who don’t necessarily know what to buy aside from the typical ‘chocolate and flowers’ combination, creating a gift guide specific to your business is a great way to get your customers to familiarize themselves with your products while garnering ideas at the same time. Share the guide widely, and don’t forget to be creative! Nothing’s worse than a gift guide that is a repetition of everything that’s come before.
We all know those people who wait until the last minute to buy gifts. Play to their needs by offering a last-minute Valentine’s Day gift guide that includes your products/services and a few others from different sites (non-competitors). Pick romantic-themed and self-love items and showcase them in a PDF, YouTube video, microsite or Snapchat story.
Whatever you do this Valentine’s Day, make it about making your customers and potential buyers feel special. Invest your digital marketing efforts into creating Valentine’s Day campaign that brings you closer to the consumer, and use the tactics above to create a well-rounded, enticing package.
Then seize the opportunity to capitalise on the next big holiday!
If you need help with your next holiday online marketing campaign then get in touch for an obligation free chat to see how we can help improve your holiday sales.
As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do.
And, when it comes to add items to your to-do list, you might do everything you can to minimize what you take on. Your time’s limited – and valuable – and there are only so many hours in a day.
Website maintenance is the perfect example. It might seem unnecessary – and you might wonder if it’s something you can ignore.
Hot tip: It’s not. In fact, website maintenance is essential to everything from SEO to user engagement – and those things both lead directly to your bottom line. Here’s why.
Google and Website Maintenance
Let’s start with something that’s a huge priority for most business owners: earning (and keeping) a high Google rank for your primary keywords.
As you know, Google doesn’t make its search algorithm public. However, we do no some things about it. For example, we know that:
Google prioritizes fresh content
Websites with a high bounce rate don’t rank as high as websites with a low bounce rate
Google cares about security and will sometimes penalise sites that aren’t secure
Put these three things together and it’s pretty clear that failing to maintain your website can affect your search rank.
WordPress and Website Maintenance
If you used WordPress to build your site, then you need to do routine maintenance to ensure that your theme, security, and plugins are all up-to-date.
In fact, that’s true of any Content Management System (CMS) websites, including Drupal, Joomla, Magento, and others.
A failure to do regular (at least monthly) updates on your website can lead to a host of problems, including slow loading times, security breaches, and even a drop in your page rank with Google.
Most updates don’t take long and considering the negative impact they can have on your website, they’re worth doing regularly.
Website Maintenance and the User Experience
What does website maintenance have to do with the way users experience your website? The short answer is: quite a lot.
You’ve probably had the experience of clicking on a link from Google’s SERP and landing on a page that’s slow to load. You may have hit the back button to return to the list of search results and try another site. In other words, you bounced – and that means that, as a user, you had a negative experience with that site.
A user’s experience on your website can also be affected by these things:
Stale or outdated content
Broken internal or external links
A confusing menu or a lack of intuitive navigation (such as having your logo be a hotlink back to your home page)
Page not found (404) errors
Spelling and grammar mistakes
If it’s been a long time since you’ve updated your web content or checked your links, this might be a good time to do an audit of your site, identify potential problems, and fix them.
Website Maintenance and Security
We’ve already covered several reasons that website maintenance should be a priority, but there’s one more – and it’s hugely important.
The security of your website – that means everything from your data to your users’ privacy to your server – depends upon regular website maintenance.
Let’s use WordPress as an example. If you have a WordPress site, then you’re probably using multiple plugins, whether they’re free or premium, to give your site the features you want. Any plugin has the potential to give hackers access to your site if it’s not properly maintained.
It’s your responsibility to install any updates and patches as soon as they become available. You’ve also got to ensure that your code is up-to-date and that you’ve done things like update your site to HTTPS to protect and encrypt your data.
What You Can Do Right Now to Maintain Your Website
You know why website maintenance should be a priority, but what can you do about it right now? Here are some quick suggestions.
Log into your WordPress dashboard and check for updates to your WP theme and any plugins on your site. Install them immediately and then create a schedule to remind yourself to log in at least once a month to take care of updates.
Do a quick audit of your site. Check for:
Broken internal and external links
Outdated or stale content
Slow loading times
Spelling and grammatical errors
Fix any of the errors you identified in your audit. Internal links you can fix yourself. If an external link isn’t working, you should either remove it or find a link to replace it. If spelling and grammar aren’t your strong suit, hire a proofreader or editor to review your content for you.
Update your content. Your basic content (like your homepage and About Us page) don’t need to be updated regularly, but it can’t hurt to make a few tweaks to get Google to crawl and re-index your page.
Find a way to post fresh content at least once a month. Whether you add a blog to your site, write a press release, or add a news page that you can easily update, do something to ensure that you’re posting new content regularly.
Backup your website to ensure you can recover your data in the event that something happens. Specifically, you should back up:
Your content, including audio files, images, text, and videos. Backup at least once a quarter – but, if you have a blog, you may want to create a new backup every time you post something new.
Create a comprehensive web maintenance schedule to remind yourself of what you need to do and when you need to do it.
It might seem like a lot to do, but once you’ve done your initial maintenance, it should only take you a short amount of time to stay on top of things.
Maintaining Your Website is a Must…
Website maintenance might not be glamorous, but it can spell the difference between building a meaningful web presence and having your website fall off the map. Dedicating just a little time to it each month will ensure that users to your site have a great experience – and that your data is safe.
Just like at the end of an academic year a school awards its top students, we have decided the run the ruler over the online pet industry to see who is worthy of a merit award or who needs to do better next year….
We have based our research on the Top Five competitors in the online pet supplies space, these online pet retailers are in no particular order
My Pet Warehouse
Budget Pet Products
Using a variety of commonly used online research tools we researched and have made a comparison as to how each brand is performing online. Whilst each tool provides a snapshot of the data we cannot guarantee the accuracy of data and there is a variance in the data between different resources.
As such the information below should be used a guide only as none of the brands below are clients of ours and we do not have access to their data. Not that we ever share clients data anyway…
Understanding your competitors market positions and unknown competitors can better help inform strategic planning and spending decisions.
Lets get into it…
How is this site ranked relative to other sites?
Global Traffic Rank
Traffic rank of site as compared as compared to all other sites in the world. The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
Country Traffic Rank
Traffic rank of site as compared as compared to all other sites in Australia.
Site Popularity Awards
Top of the Class:
How Engaged Are Visitors?
Engagement metrics help you understand how interested a site’s visitors are with the site’s content. The metrics are updated daily based on the past 6 months.
Bounce Rate (%)
Percentage of visits to the site that consist of a single pageview.
Daily Pageviews per Visitor
Estimated daily unique pageviews per visitor on the site.
Daily Time on Site
Estimated daily time on site (mm:ss) per visitor to the site.
My Pet Warehouse
Budget Pet Products
No Data Available
Total Visits & Traffic Share By Device
Timeframe: Sept 2018-November 2018
My Pet Warehouse
Budget Pet Products
How fast does site load?
Given that site speed is considered a factor in SEO ranking we checked the site speed of the various sites.
The reported load time for a website is the median time it takes to load pages from that site in a real users’ web browsers.
This takes the median of all the page load times we observe for a site and then compares that to the same figure for all other sites. For example, a site in the 98th percentile (Very Fast) has a median load time faster than 98% of all measured sites, while a site in the 2nd percentile (Very Slow) loads more quickly than only 2% of all sites and is slower than 97% of all sites.
The load time of an individual page is how long it takes for the DOM – the structure of the page – to be loaded. This time doesn’t include the time to load all images and stylesheets, for example.
Average (1.66 Seconds), 56% of sites are slower.
My Pet Warehouse
Fast (1.541 Seconds), 60% of sites are slower.
Budget Pet Products
Very Fast (0.544 Seconds), 95% of sites are slower.
Average (2.17 Seconds), 60% of sites are faster.
Average (1.87 Seconds), 60% of sites are faster.
Find out which are the main sources of desktop traffic. Timeframe: Sept 2018-November 2018
My Pet Warehouse
Budget Pet Products
Lets dig a little deeper into the organic data for each of our students.
The number of keywords bringing users to the website via Google’s top 100 organic search results.
The number of users expected to visit the website in the following month on condition that average monthly organic traffic stays relatively the same.
Estimated price of organic keywords in Google AdWords.
Of these 32 keywords ranking in the Top 3 positions
126 keywords on page one of Google
Types of keywords: Mostly branded
Search Traffic: 100% Organic (Sep 2018 – Nov 2018)
Domain Authority 23, Spam Score 3
Leading social networks that drove traffic to the site. Timeframe: Sep 2018 – Nov 2018
My Pet Warehouse
Budget Pet Products
End Of Year Awards
Given that it is the end of the school year we would like to dish out the following awards
Budget Pet Products
Pet Barn (as we worked with them in a previous agency and helped them get to where they are now!)
Planning The Year Ahead
Who was the pet care audience. Let’s break down the potential audience to ensure that your messaging is aligned accordingly.
Users who visit pet stores online are also interested in these categories
Topics relevant to pet care market, the bigger the keyword the more relevant the topic.
By looking at the top keywords searched allows you to gain insights into the most in-demand keywords and categories around the pet care industry.
You can use these keywords to optimise current campaigns and offers on-site, create email and social media content as well as updating site tags and product descriptions to ensure that you are capturing all associated traffic where possible.
We hope you enjoyed this snapshot analysis of the Australian online petcare sector.
Stay tuned for our next industry report in the New Year.
Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it.
If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits it can provide your business.
Higher Visibility in Search Engines
Every time you add a new post to your blog, it’s another page that Google is going to index. While having more pages doesn’t necessarily correlate to more search traffic, it does give you the opportunity to rank higher for more search queries. By targeting long-tail keywords and topics that your customers search for, you won’t have any trouble appearing in those searches with your archived information.
Higher Domain Authority
Producing more, higher-quality content will increase your perceived authority, expertise, relevance, and trust of your site and business. When your content gets more inbound links from external sources, your domain authority rises. A higher domain authority directly relates to higher search rankings.
Increased Conversion Potential
The primary reason to create content is to engage, inform, help, and bring value to your audience. Once you’ve taken care of this, you can use the remaining space to pitch what your business has to offer. When done right, this can lead to a noticeable increase in your conversion rate.
Improved Brand Recognition
The people that are reading your content are building an impression of your business. When visitors are looking for helpful information to a problem or an immediate need they have, and they find what they are searching for on your website – This builds trust and credibility, and you can quickly become an authority with your audience.
Decreased Marketing Costs
The only thing that content marketing will cost you is time (and effort) but it can provide a pretty darn good ROI. Effective content marketing isn’t a race. But you’ll get there. The sooner you start investing your time in a solid content marketing campaign, the sooner you’ll begin to see results.
No matter what you are looking to achieve, whether its higher conversion rates, increased traffic, or a genuine relationship with your customers, there’s no reason not to include content marketing in your overall marketing strategy.
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