Are we putting too much trust in Google?
When I read my emails in gmail it pretty obivious that the ads displayed in the right column are related to the content in my emails. We already know that Google, as a search engine, uses our search behavior for targeted advertising. This is nothing new, however what about G+?
Is G+, a platform where we share potentially private information, are we putting too much trust in Google?
Everything we now know about Facebook is that it was designed as a place for people to “connect.” We share tons of private information on Facebook and that information is now used for advertisers that generates BILLIONS of revenue for the Social Media giant.
Now along comes G+. This is a new social media platform where millions of people are sharing similarly personal information. That we are used to, but what makes G+ different? Well maybe it is the main intention of the service from the beginning.
Google Chairman Eric Schmidt did an interview with NPR’s Andy Carvin discussing the real names policy on G+. Carvin told Bloomberg Businessweek the following;
“Eric replied by saying G+ was built primarily as an identity service, so fundamentally it depends on people using their real names f they are going to build future products to leverage that information.”
So the real question that is on everyone’s mind is what then really is the difference between Facebook and G+. It’s simple. Facebook was not designed with any of this in mind. It was, from the beginning, a place to connect with friends and share the “college” experience, but ended up more about sharing your life experiences.
G+ from the beginning was designed to gather your information as an “Identity Service” to pass your information on to large corporate advertisers. For this reason ONLY do they care to provide you with this so called social experience.
So to me it is a question of integrity and trust. Should we be as open to share this information with Google knowing their true intentions? Or should we be more cautious? How much info will they share? Can we opt out? Maybe some questions we need to be asking before we give them too much.
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