2016 SEO Strategy – What’s Your???
Today we are going to give you a real life example of how you can avoid the common SEO mistakes that everyone else (and your competitors) have been making.
In this post we are going to get you up to speed with our 2016 SEO strategy.
Ready? Let’s get into it.
How to 10X your SEO results (Simplified Version)
Previously we showed the top SEO mistakes that most people make that results in them totally giving up on SEO.
It’s so disheartening to see this happen, because as an Sydney digital agency we’ve seen first-hand how amazing SEO can be good for your business…
Here’s an example of how we recently helped a new client to get everything back on track.
Let’s call him Bruce (not his real name).
Bruce came to us with a handful of keywords. He had already had some optimisation on his website but didn’t see much movement.
His site was already getting some traffic, but not enough.
We booked a meeting with him, and in just a short period of time we were able to break down all the troublesome areas and create an SEO plan for him –
Here’s what we did for him:
Keyword Research: Competitive Analysis + Long Tail Strategy
We took a look at his keywords, and they were OK, but not great.
We were then able to pull up his 3 top competitors, show him what terms they were ranking for, which keywords were profitable, and which ones he should be going after.
We took those keywords and created a list of long tail keywords that could get him a combined traffic of 3-4X what he was originally looking at.
Then we showed him how we were going to strategically use all these keywords and what types of links go with which to see results quickly and build up over time.
Fixing Hidden On-Site Issues + Conversion Tricks
We took a look at his site and saw he had the basics down. His title tags were OK and he had enough content on the page. But he was missing a few things that could really improve his SEO.
We showed him a few tweaks to his title tags to get more clicks from searchers (improving his CTR and rank position) – This is a hidden ranking factor that most people don’t consider.
We also showed him an internal linking strategy to keep the juice flowing inside his site and bump his keywords (before we even built any links!).
Link Building Strategy: Link Type Importance
Bruce didn’t really have a link building strategy.
We broke it down and showed him exactly how we can use each type of link (press releases, web 2.0 links, guest posts, high DA homepage links) and how to use each type and in which order to maximize success.
After we showed him the plan it started to *click*…
Link Volume & Velocity Calculation
With the battle plan, we were able to calculate the amount of links that he would need to start seeing results.
The thing is, because we did our keyword research right in the beginning, he can start seeing gains way way quicker that he would have initially.
Because of this cohesive strategy, he won’t waste any more money waiting around for his handful of keywords to rank.
Clear ROI Path
We worked closely with Bruce and showed him how he was missing out on a huge chunk of SEO traffic.
It was important for him to use the complete strategy to get the traffic he needed for his return on investment.
We set the expectations so he didn’t just give up while all his competitors crushed him.
That’s what he really needed – an entire, cohesive SEO plan to get results.
….And that’s what you need to see amazing results in 2016.
The problem is, it can be really confusing to put it all together for someone who sees this for the first time.
On top of that, it’s pretty easy to mess up if you don’t really know what you’re doing.
If you feel like you don’t know what you are doing when it comes to SEO or feeling overwhelmed and don’t know where to start then feel free to get in touch with the team a Flarecom for an obligation free chat to improve your SEO search results in 2016.